diff --git a/scripts/image b/scripts/image
index d2f29962ff..3d01eed380 100755
--- a/scripts/image
+++ b/scripts/image
@@ -285,7 +285,9 @@ if [ "$1" = "release" -o "$1" = "mkimage" -o "$1" = "amlpkg" -o "$1" = "noobs" ]
       cp -R $BOOTLOADER_DIR/files/* $RELEASE_DIR
     fi
 
-    if [ -f $PROJECT_DIR/$PROJECT/bootloader/release ]; then
+    if [ -n "$DEVICE" -a -f $PROJECT_DIR/$PROJECT/devices/$DEVICE/bootloader/release ]; then
+      . $PROJECT_DIR/$PROJECT/devices/$DEVICE/bootloader/release
+    elif [ -f $PROJECT_DIR/$PROJECT/bootloader/release ]; then
       . $PROJECT_DIR/$PROJECT/bootloader/release
     elif [ -f "$BOOTLOADER_DIR"/release ]; then
       . $BOOTLOADER_DIR/release