diff --git a/Makefile b/Makefile
index 621a67b99a..9386193b56 100644
--- a/Makefile
+++ b/Makefile
@@ -8,6 +8,9 @@ system:
 release:
 	./scripts/image release
 
+image:
+       BUILD_IMAGE=yes ./scripts/image release
+
 noobs:
 	./scripts/image noobs