diff --git a/packages/sysutils/busybox-initramfs/scripts/init b/packages/sysutils/busybox-initramfs/scripts/init
index 8953a4eef4..c6e8c4eede 100755
--- a/packages/sysutils/busybox-initramfs/scripts/init
+++ b/packages/sysutils/busybox-initramfs/scripts/init
@@ -63,11 +63,23 @@ REBOOT="0"
   }
 
   show_splash() {
+    if [ ! -e /dev/fb0 ]; then
+      SPLASH=no
+    fi
+
+    if [ -f /flash/oemsplash.png ]; then
+      SPLASHIMAGE="/flash/oemsplash.png"
+    elif [ -f /splash/splash.png ]; then
+      SPLASHIMAGE="/splash/splash.png"
+    else
+      SPLASH=no
+    fi
+
     if [ "$SPLASH" = "no" ]; then
       break
     else
-      if [ -f "/sbin/ply-image" -a -f "/splash/splash.png" ]; then
-        /sbin/ply-image /splash/splash.png
+      if [ -f "/sbin/ply-image" ]; then
+        /sbin/ply-image "$SPLASHIMAGE"
       fi
     fi
   }
@@ -103,10 +115,10 @@ REBOOT="0"
     fi
   }
 
-  show_splash
-
   mount_part "$boot" "/flash" "ro,noatime"
 
+  show_splash
+
   if [ -n "$disk" ]; then
     mount_part "$disk" "/storage" "rw,noatime"
     update "Kernel" "$IMAGE_KERNEL" "/flash/$IMAGE_KERNEL"