diff --git a/sonoff/sonoff.ino b/sonoff/sonoff.ino
index 24a3d5723..5cb6379f9 100755
--- a/sonoff/sonoff.ino
+++ b/sonoff/sonoff.ino
@@ -1434,10 +1434,10 @@ bool SendKey(uint8_t key, uint8_t device, uint8_t state)
     }
 #ifdef USE_DOMOTICZ
     if (!(DomoticzSendKey(key, device, state, strlen(mqtt_data)))) {
-      MqttPublishDirect(stopic, (key) ? Settings.flag.mqtt_switch_retain : Settings.flag.mqtt_button_retain);
+      MqttPublishDirect(stopic, ((key) ? Settings.flag.mqtt_switch_retain : Settings.flag.mqtt_button_retain) && (state != 3 || !Settings.flag3.no_hold_retain));
     }
 #else
-    MqttPublishDirect(stopic, (key) ? Settings.flag.mqtt_switch_retain : Settings.flag.mqtt_button_retain);
+    MqttPublishDirect(stopic, ((key) ? Settings.flag.mqtt_switch_retain : Settings.flag.mqtt_button_retain) && (state != 3 || !Settings.flag3.no_hold_retain));
 #endif  // USE_DOMOTICZ
     result = !Settings.flag3.button_switch_force_local;
   } else {