diff --git a/homeassistant/components/overkiz/entity.py b/homeassistant/components/overkiz/entity.py
index 4cb5ad1ede7..c17f30393fc 100644
--- a/homeassistant/components/overkiz/entity.py
+++ b/homeassistant/components/overkiz/entity.py
@@ -34,8 +34,17 @@ class OverkizEntity(CoordinatorEntity[OverkizDataUpdateCoordinator]):
         self._attr_available = self.device.available
         self._attr_unique_id = self.device.device_url
 
+        if self.is_sub_device:
+            # In case of sub entity, use the provided label as name
+            self._attr_name = self.device.label
+
         self._attr_device_info = self.generate_device_info()
 
+    @property
+    def is_sub_device(self) -> bool:
+        """Return True if device is a sub device."""
+        return "#" in self.device_url and not self.device_url.endswith("#1")
+
     @property
     def device(self) -> Device:
         """Return Overkiz device linked to this entity."""
@@ -46,7 +55,7 @@ class OverkizEntity(CoordinatorEntity[OverkizDataUpdateCoordinator]):
         # Some devices, such as the Smart Thermostat have several devices in one physical device,
         # with same device url, terminated by '#' and a number.
         # In this case, we use the base device url as the device identifier.
-        if "#" in self.device_url and not self.device_url.endswith("#1"):
+        if self.is_sub_device:
             # Only return the url of the base device, to inherit device name and model from parent device.
             return {
                 "identifiers": {(DOMAIN, self.executor.base_device_url)},
@@ -103,6 +112,10 @@ class OverkizDescriptiveEntity(OverkizEntity):
         self.entity_description = description
         self._attr_unique_id = f"{super().unique_id}-{self.entity_description.key}"
 
+        if self.is_sub_device:
+            # In case of sub device, use the provided label and append the name of the type of entity
+            self._attr_name = f"{self.device.label} {description.name}"
+
 
 # Used by state translations for sensor and select entities
 @unique