diff --git a/homeassistant/components/frontier_silicon/config_flow.py b/homeassistant/components/frontier_silicon/config_flow.py
index 0ccc61e99c1..7067f882973 100644
--- a/homeassistant/components/frontier_silicon/config_flow.py
+++ b/homeassistant/components/frontier_silicon/config_flow.py
@@ -1,6 +1,7 @@
 """Config flow for Frontier Silicon Media Player integration."""
 from __future__ import annotations
 
+from collections.abc import Mapping
 import logging
 from typing import Any
 from urllib.parse import urlparse
@@ -53,6 +54,7 @@ class ConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
 
     _name: str
     _webfsapi_url: str
+    _reauth_entry: config_entries.ConfigEntry | None = None  # Only used in reauth flows
 
     async def async_step_import(self, import_info: dict[str, Any]) -> FlowResult:
         """Handle the import of legacy configuration.yaml entries."""
@@ -192,6 +194,16 @@ class ConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
             step_id="confirm", description_placeholders={"name": self._name}
         )
 
+    async def async_step_reauth(self, config: Mapping[str, Any]) -> FlowResult:
+        """Perform reauth upon an API authentication error."""
+        self._webfsapi_url = config[CONF_WEBFSAPI_URL]
+
+        self._reauth_entry = self.hass.config_entries.async_get_entry(
+            self.context["entry_id"]
+        )
+
+        return await self.async_step_device_config()
+
     async def async_step_device_config(
         self, user_input: dict[str, Any] | None = None
     ) -> FlowResult:
@@ -220,6 +232,14 @@ class ConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
             _LOGGER.exception(exception)
             errors["base"] = "unknown"
         else:
+            if self._reauth_entry:
+                self.hass.config_entries.async_update_entry(
+                    self._reauth_entry,
+                    data={CONF_PIN: user_input[CONF_PIN]},
+                )
+                await self.hass.config_entries.async_reload(self._reauth_entry.entry_id)
+                return self.async_abort(reason="reauth_successful")
+
             unique_id = await afsapi.get_radio_id()
             await self.async_set_unique_id(unique_id, raise_on_progress=False)
             self._abort_if_unique_id_configured()
diff --git a/homeassistant/components/frontier_silicon/strings.json b/homeassistant/components/frontier_silicon/strings.json
index a7c3f3e439c..f40abe16752 100644
--- a/homeassistant/components/frontier_silicon/strings.json
+++ b/homeassistant/components/frontier_silicon/strings.json
@@ -24,7 +24,8 @@
       "unknown": "[%key:common::config_flow::error::unknown%]"
     },
     "abort": {
-      "already_configured": "[%key:common::config_flow::abort::already_configured_device%]"
+      "already_configured": "[%key:common::config_flow::abort::already_configured_device%]",
+      "reauth_successful": "[%key:common::config_flow::abort::reauth_successful%]"
     }
   },
   "issues": {
diff --git a/tests/components/frontier_silicon/test_config_flow.py b/tests/components/frontier_silicon/test_config_flow.py
index 612058af0a1..524b985b125 100644
--- a/tests/components/frontier_silicon/test_config_flow.py
+++ b/tests/components/frontier_silicon/test_config_flow.py
@@ -415,3 +415,82 @@ async def test_ssdp_nondefault_pin(hass: HomeAssistant) -> None:
 
     assert result["type"] == FlowResultType.ABORT
     assert result["reason"] == "invalid_auth"
+
+
+async def test_reauth_flow(hass: HomeAssistant, config_entry: MockConfigEntry) -> None:
+    """Test reauth flow."""
+    config_entry.add_to_hass(hass)
+    assert config_entry.data[CONF_PIN] == "1234"
+
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN,
+        context={
+            "source": config_entries.SOURCE_REAUTH,
+            "unique_id": config_entry.unique_id,
+            "entry_id": config_entry.entry_id,
+        },
+        data=config_entry.data,
+    )
+    assert result["type"] == FlowResultType.FORM
+    assert result["step_id"] == "device_config"
+
+    result2 = await hass.config_entries.flow.async_configure(
+        result["flow_id"],
+        user_input={CONF_PIN: "4242"},
+    )
+    assert result2["type"] == FlowResultType.ABORT
+    assert result2["reason"] == "reauth_successful"
+    assert config_entry.data[CONF_PIN] == "4242"
+
+
+@pytest.mark.parametrize(
+    ("exception", "reason"),
+    [
+        (ConnectionError, "cannot_connect"),
+        (InvalidPinException, "invalid_auth"),
+        (ValueError, "unknown"),
+    ],
+)
+async def test_reauth_flow_friendly_name_error(
+    hass: HomeAssistant,
+    exception: Exception,
+    reason: str,
+    config_entry: MockConfigEntry,
+) -> None:
+    """Test reauth flow with failures."""
+    config_entry.add_to_hass(hass)
+    assert config_entry.data[CONF_PIN] == "1234"
+
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN,
+        context={
+            "source": config_entries.SOURCE_REAUTH,
+            "unique_id": config_entry.unique_id,
+            "entry_id": config_entry.entry_id,
+        },
+        data=config_entry.data,
+    )
+    assert result["type"] == FlowResultType.FORM
+    assert result["step_id"] == "device_config"
+
+    with patch(
+        "homeassistant.components.frontier_silicon.config_flow.AFSAPI.get_friendly_name",
+        side_effect=exception,
+    ):
+        result2 = await hass.config_entries.flow.async_configure(
+            result["flow_id"],
+            {CONF_PIN: "4321"},
+        )
+        await hass.async_block_till_done()
+
+    assert result2["type"] == FlowResultType.FORM
+    assert result2["step_id"] == "device_config"
+    assert result2["errors"] == {"base": reason}
+
+    result3 = await hass.config_entries.flow.async_configure(
+        result["flow_id"],
+        user_input={CONF_PIN: "4242"},
+    )
+    assert result3["type"] == FlowResultType.ABORT
+    assert result3["reason"] == "reauth_successful"
+    assert config_entry.data[CONF_PIN] == "4242"