diff --git a/homeassistant/components/notify_events/notify.py b/homeassistant/components/notify_events/notify.py
index 23df01a128b..ce7c353badb 100644
--- a/homeassistant/components/notify_events/notify.py
+++ b/homeassistant/components/notify_events/notify.py
@@ -28,6 +28,8 @@ ATTR_FILE_MIME_TYPE = "mime_type"
 ATTR_FILE_KIND_FILE = "file"
 ATTR_FILE_KIND_IMAGE = "image"
 
+ATTR_TOKEN = "token"
+
 _LOGGER = logging.getLogger(__name__)
 
 
@@ -114,7 +116,12 @@ class NotifyEventsNotificationService(BaseNotificationService):
 
     def send_message(self, message, **kwargs):
         """Send a message."""
+        token = self.token
         data = kwargs.get(ATTR_DATA) or {}
 
         msg = self.prepare_message(message, data)
-        msg.send(self.token)
+
+        if data.get(ATTR_TOKEN, "").trim():
+            token = data[ATTR_TOKEN]
+
+        msg.send(token)