diff --git a/homeassistant/components/fritz/image.py b/homeassistant/components/fritz/image.py
index d14c562bd76..aa1ede5a185 100644
--- a/homeassistant/components/fritz/image.py
+++ b/homeassistant/components/fritz/image.py
@@ -5,6 +5,8 @@ from __future__ import annotations
 from io import BytesIO
 import logging
 
+from requests.exceptions import RequestException
+
 from homeassistant.components.image import ImageEntity
 from homeassistant.config_entries import ConfigEntry
 from homeassistant.const import EntityCategory
@@ -78,7 +80,13 @@ class FritzGuestWifiQRImage(FritzBoxBaseEntity, ImageEntity):
 
     async def async_update(self) -> None:
         """Update the image entity data."""
-        qr_bytes = await self._fetch_image()
+        try:
+            qr_bytes = await self._fetch_image()
+        except RequestException:
+            self._current_qr_bytes = None
+            self._attr_image_last_updated = None
+            self.async_write_ha_state()
+            return
 
         if self._current_qr_bytes != qr_bytes:
             dt_now = dt_util.utcnow()
diff --git a/tests/components/fritz/test_image.py b/tests/components/fritz/test_image.py
index cbcbded5692..da5b8a76d27 100644
--- a/tests/components/fritz/test_image.py
+++ b/tests/components/fritz/test_image.py
@@ -4,12 +4,13 @@ from http import HTTPStatus
 from unittest.mock import patch
 
 import pytest
+from requests.exceptions import ReadTimeout
 from syrupy.assertion import SnapshotAssertion
 
 from homeassistant.components.fritz.const import DOMAIN
 from homeassistant.components.image import DOMAIN as IMAGE_DOMAIN
 from homeassistant.config_entries import ConfigEntryState
-from homeassistant.const import Platform
+from homeassistant.const import STATE_UNKNOWN, Platform
 from homeassistant.core import HomeAssistant
 from homeassistant.helpers.entity_registry import async_get as async_get_entity_registry
 from homeassistant.setup import async_setup_component
@@ -170,3 +171,43 @@ async def test_image_update(
 
     assert resp_body != resp_body_new
     assert resp_body_new == snapshot
+
+
+@pytest.mark.parametrize(("fc_data"), [({**MOCK_FB_SERVICES, **GUEST_WIFI_ENABLED})])
+async def test_image_update_unavailable(
+    hass: HomeAssistant,
+    fc_class_mock,
+    fh_class_mock,
+) -> None:
+    """Test image update when fritzbox is unavailable."""
+
+    # setup component with image platform only
+    with patch(
+        "homeassistant.components.fritz.PLATFORMS",
+        [Platform.IMAGE],
+    ):
+        entry = MockConfigEntry(domain=DOMAIN, data=MOCK_USER_DATA)
+        entry.add_to_hass(hass)
+        assert await async_setup_component(hass, DOMAIN, {})
+
+    await hass.async_block_till_done()
+    assert entry.state == ConfigEntryState.LOADED
+
+    state = hass.states.get("image.mock_title_guestwifi")
+    assert state
+
+    # fritzbox becomes unavailable
+    fc_class_mock().call_action_side_effect(ReadTimeout)
+    async_fire_time_changed(hass, utcnow() + timedelta(seconds=60))
+    await hass.async_block_till_done()
+
+    state = hass.states.get("image.mock_title_guestwifi")
+    assert state.state == STATE_UNKNOWN
+
+    # fritzbox is available again
+    fc_class_mock().call_action_side_effect(None)
+    async_fire_time_changed(hass, utcnow() + timedelta(seconds=60))
+    await hass.async_block_till_done()
+
+    state = hass.states.get("image.mock_title_guestwifi")
+    assert state.state != STATE_UNKNOWN