diff --git a/homeassistant/components/elgato/const.py b/homeassistant/components/elgato/const.py
index b2535ce0e4f..8b931fc6328 100644
--- a/homeassistant/components/elgato/const.py
+++ b/homeassistant/components/elgato/const.py
@@ -14,3 +14,6 @@ ATTR_ON = "on"
 ATTR_SOFTWARE_VERSION = "sw_version"
 
 CONF_SERIAL_NUMBER = "serial_number"
+
+# Services
+SERVICE_IDENTIFY = "identify"
diff --git a/homeassistant/components/elgato/light.py b/homeassistant/components/elgato/light.py
index 89e077f8f49..7f4987b2620 100644
--- a/homeassistant/components/elgato/light.py
+++ b/homeassistant/components/elgato/light.py
@@ -17,8 +17,9 @@ from homeassistant.components.light import (
 from homeassistant.config_entries import ConfigEntry
 from homeassistant.core import HomeAssistant
 from homeassistant.helpers.entity import DeviceInfo, Entity
+from homeassistant.helpers.entity_platform import async_get_current_platform
 
-from .const import DATA_ELGATO_CLIENT, DOMAIN
+from .const import DATA_ELGATO_CLIENT, DOMAIN, SERVICE_IDENTIFY
 
 _LOGGER = logging.getLogger(__name__)
 
@@ -36,6 +37,13 @@ async def async_setup_entry(
     info = await elgato.info()
     async_add_entities([ElgatoLight(elgato, info)], True)
 
+    platform = async_get_current_platform()
+    platform.async_register_entity_service(
+        SERVICE_IDENTIFY,
+        {},
+        ElgatoLight.async_identify.__name__,
+    )
+
 
 class ElgatoLight(LightEntity):
     """Defines a Elgato Key Light."""
@@ -144,3 +152,11 @@ class ElgatoLight(LightEntity):
             "model": self._info.product_name,
             "sw_version": f"{self._info.firmware_version} ({self._info.firmware_build_number})",
         }
+
+    async def async_identify(self) -> None:
+        """Identify the light, will make it blink."""
+        try:
+            await self.elgato.identify()
+        except ElgatoError:
+            _LOGGER.exception("An error occurred while identifying the Elgato Light")
+            self._state = None
diff --git a/homeassistant/components/elgato/services.yaml b/homeassistant/components/elgato/services.yaml
new file mode 100644
index 00000000000..05d341a7041
--- /dev/null
+++ b/homeassistant/components/elgato/services.yaml
@@ -0,0 +1,9 @@
+identify:
+  name: Identify
+  description: >-
+    Identify an Elgato Light. Blinks the light, which can be useful
+    for, e.g., a visual notification.
+  target:
+    entity:
+      integration: elgato
+      domain: light
diff --git a/tests/components/elgato/test_light.py b/tests/components/elgato/test_light.py
index 6c4de76719f..38da5856f75 100644
--- a/tests/components/elgato/test_light.py
+++ b/tests/components/elgato/test_light.py
@@ -3,6 +3,7 @@ from unittest.mock import patch
 
 from elgato import ElgatoError
 
+from homeassistant.components.elgato.const import DOMAIN, SERVICE_IDENTIFY
 from homeassistant.components.light import (
     ATTR_BRIGHTNESS,
     ATTR_COLOR_TEMP,
@@ -106,3 +107,50 @@ async def test_light_unavailable(
         await hass.async_block_till_done()
         state = hass.states.get("light.frenck")
         assert state.state == STATE_UNAVAILABLE
+
+
+async def test_light_identify(
+    hass: HomeAssistant, aioclient_mock: AiohttpClientMocker
+) -> None:
+    """Test identifying an Elgato Light."""
+    await init_integration(hass, aioclient_mock)
+
+    with patch(
+        "homeassistant.components.elgato.light.Elgato.identify",
+        return_value=mock_coro(),
+    ) as mock_identify:
+        await hass.services.async_call(
+            DOMAIN,
+            SERVICE_IDENTIFY,
+            {
+                ATTR_ENTITY_ID: "light.frenck",
+            },
+            blocking=True,
+        )
+        await hass.async_block_till_done()
+        assert len(mock_identify.mock_calls) == 1
+        mock_identify.assert_called_with()
+
+
+async def test_light_identify_error(
+    hass: HomeAssistant, aioclient_mock: AiohttpClientMocker, caplog
+) -> None:
+    """Test error occurred during identifying an Elgato Light."""
+    await init_integration(hass, aioclient_mock)
+
+    with patch(
+        "homeassistant.components.elgato.light.Elgato.identify",
+        side_effect=ElgatoError,
+    ) as mock_identify:
+        await hass.services.async_call(
+            DOMAIN,
+            SERVICE_IDENTIFY,
+            {
+                ATTR_ENTITY_ID: "light.frenck",
+            },
+            blocking=True,
+        )
+        await hass.async_block_till_done()
+        assert len(mock_identify.mock_calls) == 1
+
+    assert "An error occurred while identifying the Elgato Light" in caplog.text