diff --git a/homeassistant/components/samsungtv/media_player.py b/homeassistant/components/samsungtv/media_player.py
index 8f7981a8d55..68b6574c388 100644
--- a/homeassistant/components/samsungtv/media_player.py
+++ b/homeassistant/components/samsungtv/media_player.py
@@ -204,13 +204,19 @@ class SamsungTVDevice(MediaPlayerEntity):
             )
 
         if self._attr_state != STATE_ON:
+            if self._dmr_device and self._dmr_device.is_subscribed:
+                await self._dmr_device.async_unsubscribe_services()
             return
 
-        startup_tasks: list[Coroutine[Any, Any, None]] = []
+        startup_tasks: list[Coroutine[Any, Any, Any]] = []
 
         if not self._app_list_event.is_set():
             startup_tasks.append(self._async_startup_app_list())
 
+        if self._dmr_device and not self._dmr_device.is_subscribed:
+            startup_tasks.append(
+                self._dmr_device.async_subscribe_services(auto_resubscribe=True)
+            )
         if not self._dmr_device and self._ssdp_rendering_control_location:
             startup_tasks.append(self._async_startup_dmr())
 
diff --git a/tests/components/samsungtv/conftest.py b/tests/components/samsungtv/conftest.py
index 0f3bc53905a..d7f8ed0d1a1 100644
--- a/tests/components/samsungtv/conftest.py
+++ b/tests/components/samsungtv/conftest.py
@@ -101,12 +101,27 @@ async def dmr_device_fixture(upnp_device: Mock) -> Mock:
         dmr_device.volume_level = 0.44
         dmr_device.is_volume_muted = False
         dmr_device.on_event = None
+        dmr_device.is_subscribed = False
 
         def _raise_event(service, state_variables):
             if dmr_device.on_event:
                 dmr_device.on_event(service, state_variables)
 
         dmr_device.raise_event = _raise_event
+
+        def _async_subscribe_services(auto_resubscribe: bool = False):
+            dmr_device.is_subscribed = True
+
+        dmr_device.async_subscribe_services = AsyncMock(
+            side_effect=_async_subscribe_services
+        )
+
+        def _async_unsubscribe_services():
+            dmr_device.is_subscribed = False
+
+        dmr_device.async_unsubscribe_services = AsyncMock(
+            side_effect=_async_unsubscribe_services
+        )
         yield dmr_device
 
 
diff --git a/tests/components/samsungtv/test_media_player.py b/tests/components/samsungtv/test_media_player.py
index 5d0ea5e6be0..e8407a86a3e 100644
--- a/tests/components/samsungtv/test_media_player.py
+++ b/tests/components/samsungtv/test_media_player.py
@@ -1469,3 +1469,39 @@ async def test_upnp_subscribe_events_upnpresponseerror(
 
     upnp_notify_server.async_stop_server.assert_not_called()
     assert "Device rejected subscription" in caplog.text
+
+
+@pytest.mark.usefixtures("rest_api", "upnp_notify_server")
+async def test_upnp_re_subscribe_events(
+    hass: HomeAssistant, remotews: Mock, dmr_device: Mock, mock_now: datetime
+) -> None:
+    """Test for Upnp event feedback."""
+    await setup_samsungtv_entry(hass, MOCK_ENTRY_WS)
+
+    state = hass.states.get(ENTITY_ID)
+    assert state.state == STATE_ON
+    assert dmr_device.async_subscribe_services.call_count == 1
+    assert dmr_device.async_unsubscribe_services.call_count == 0
+
+    with patch.object(
+        remotews, "start_listening", side_effect=WebSocketException("Boom")
+    ), patch.object(remotews, "is_alive", return_value=False):
+        next_update = mock_now + timedelta(minutes=5)
+        with patch("homeassistant.util.dt.utcnow", return_value=next_update):
+            async_fire_time_changed(hass, next_update)
+            await hass.async_block_till_done()
+
+    state = hass.states.get(ENTITY_ID)
+    assert state.state == STATE_OFF
+    assert dmr_device.async_subscribe_services.call_count == 1
+    assert dmr_device.async_unsubscribe_services.call_count == 1
+
+    next_update = mock_now + timedelta(minutes=10)
+    with patch("homeassistant.util.dt.utcnow", return_value=next_update):
+        async_fire_time_changed(hass, next_update)
+        await hass.async_block_till_done()
+
+    state = hass.states.get(ENTITY_ID)
+    assert state.state == STATE_ON
+    assert dmr_device.async_subscribe_services.call_count == 2
+    assert dmr_device.async_unsubscribe_services.call_count == 1