diff --git a/homeassistant/components/improv_ble/config_flow.py b/homeassistant/components/improv_ble/config_flow.py
index 22f2bf3623c..0dcefba6428 100644
--- a/homeassistant/components/improv_ble/config_flow.py
+++ b/homeassistant/components/improv_ble/config_flow.py
@@ -83,12 +83,9 @@ class ImprovBLEConfigFlow(ConfigFlow, domain=DOMAIN):
             self._discovery_info = self._discovered_devices[address]
             return await self.async_step_start_improv()
 
-        current_addresses = self._async_current_ids()
         for discovery in bluetooth.async_discovered_service_info(self.hass):
-            if (
-                discovery.address in current_addresses
-                or discovery.address in self._discovered_devices
-                or not device_filter(discovery.advertisement)
+            if discovery.address in self._discovered_devices or not device_filter(
+                discovery.advertisement
             ):
                 continue
             self._discovered_devices[discovery.address] = discovery
@@ -364,6 +361,18 @@ class ImprovBLEConfigFlow(ConfigFlow, domain=DOMAIN):
         assert self._provision_result is not None
 
         result = self._provision_result
+        if result["type"] == "abort" and result["reason"] in (
+            "provision_successful",
+            "provision_successful_url",
+        ):
+            # Delete ignored config entry, if it exists
+            address = self.context["unique_id"]
+            current_entries = self._async_current_entries(include_ignore=True)
+            for entry in current_entries:
+                if entry.unique_id == address:
+                    _LOGGER.debug("Removing ignored entry: %s", entry)
+                    await self.hass.config_entries.async_remove(entry.entry_id)
+                    break
         self._provision_result = None
         return result
 
diff --git a/tests/components/improv_ble/test_config_flow.py b/tests/components/improv_ble/test_config_flow.py
index 4536c64349c..9d883502d28 100644
--- a/tests/components/improv_ble/test_config_flow.py
+++ b/tests/components/improv_ble/test_config_flow.py
@@ -10,6 +10,7 @@ import pytest
 from homeassistant import config_entries
 from homeassistant.components.bluetooth import BluetoothChange
 from homeassistant.components.improv_ble.const import DOMAIN
+from homeassistant.config_entries import SOURCE_IGNORE
 from homeassistant.const import CONF_ADDRESS
 from homeassistant.core import HomeAssistant
 from homeassistant.data_entry_flow import FlowResult, FlowResultType
@@ -21,6 +22,8 @@ from . import (
     PROVISIONED_IMPROV_BLE_DISCOVERY_INFO,
 )
 
+from tests.common import MockConfigEntry
+
 IMPROV_BLE = "homeassistant.components.improv_ble"
 
 
@@ -118,6 +121,32 @@ async def test_async_step_user_takes_precedence_over_discovery(
     assert not hass.config_entries.flow.async_progress(DOMAIN)
 
 
+async def test_user_setup_removes_ignored_entry(hass: HomeAssistant) -> None:
+    """Test the user initiated form can replace an ignored device."""
+    ignored_entry = MockConfigEntry(
+        domain=DOMAIN,
+        unique_id=IMPROV_BLE_DISCOVERY_INFO.address,
+        source=SOURCE_IGNORE,
+    )
+    ignored_entry.add_to_hass(hass)
+    with patch(
+        f"{IMPROV_BLE}.config_flow.bluetooth.async_discovered_service_info",
+        return_value=[NOT_IMPROV_BLE_DISCOVERY_INFO, IMPROV_BLE_DISCOVERY_INFO],
+    ):
+        result = await hass.config_entries.flow.async_init(
+            DOMAIN, context={"source": config_entries.SOURCE_USER}
+        )
+    assert result["type"] is FlowResultType.FORM
+    assert result["step_id"] == "user"
+    assert result["errors"] == {}
+
+    await _test_common_success_wo_identify(
+        hass, result, IMPROV_BLE_DISCOVERY_INFO.address
+    )
+    # Check the ignored entry is removed
+    assert not hass.config_entries.async_entries(DOMAIN)
+
+
 async def test_bluetooth_step_provisioned_device(hass: HomeAssistant) -> None:
     """Test bluetooth step when device is already provisioned."""
     result = await hass.config_entries.flow.async_init(