diff --git a/homeassistant/components/notify/__init__.py b/homeassistant/components/notify/__init__.py
index 44a0639c001..f3be1c87d19 100644
--- a/homeassistant/components/notify/__init__.py
+++ b/homeassistant/components/notify/__init__.py
@@ -23,6 +23,9 @@ DEPENDENCIES = []
 ATTR_TITLE = "title"
 ATTR_TITLE_DEFAULT = "Home Assistant"
 
+# Target of the notification (user, device, etc)
+ATTR_TARGET = 'target'
+
 # Text to notify user of
 ATTR_MESSAGE = "message"
 
@@ -69,8 +72,9 @@ def setup(hass, config):
                 return
 
             title = call.data.get(ATTR_TITLE, ATTR_TITLE_DEFAULT)
+            target = call.data.get(ATTR_TARGET)
 
-            notify_service.send_message(message, title=title)
+            notify_service.send_message(message, title=title, target=target)
 
         # register service
         service_call_handler = partial(notify_message, notify_service)
diff --git a/homeassistant/components/notify/pushbullet.py b/homeassistant/components/notify/pushbullet.py
index 916e2a34003..d8c07c066fd 100644
--- a/homeassistant/components/notify/pushbullet.py
+++ b/homeassistant/components/notify/pushbullet.py
@@ -12,11 +12,13 @@ from homeassistant.components.notify import ATTR_TITLE, BaseNotificationService
 from homeassistant.const import CONF_API_KEY
 
 _LOGGER = logging.getLogger(__name__)
-REQUIREMENTS = ['pushbullet.py==0.8.1']
+REQUIREMENTS = ['pushbullet.py==0.9.0']
+ATTR_TARGET='target'
 
 
 def get_service(hass, config):
     """ Get the PushBullet notification service. """
+    from pushbullet import PushBullet
     from pushbullet import InvalidKeyError
 
     if CONF_API_KEY not in config:
@@ -24,7 +26,7 @@ def get_service(hass, config):
         return None
 
     try:
-        return PushBulletNotificationService(config[CONF_API_KEY])
+        pb = PushBullet(config[CONF_API_KEY])
 
     except InvalidKeyError:
         _LOGGER.error(
@@ -32,19 +34,62 @@ def get_service(hass, config):
             "Get it at https://www.pushbullet.com/account")
         return None
 
+    return PushBulletNotificationService(pb)
+
 
 # pylint: disable=too-few-public-methods
 class PushBulletNotificationService(BaseNotificationService):
     """ Implements notification service for Pushbullet. """
 
-    def __init__(self, api_key):
-        from pushbullet import Pushbullet
+    def __init__(self, pb):
+        self.pushbullet = pb
+        self.refresh()
 
-        self.pushbullet = Pushbullet(api_key)
+    def refresh(self):
+        ''' Refresh devices, contacts, channels, etc '''
+        self.pushbullet.refresh()
 
-    def send_message(self, message="", **kwargs):
+        self.pbtargets = {
+            'devices'  :
+                {target.nickname: target for target in self.pushbullet.devices},
+            'contacts' :
+                {target.email: target for target in self.pushbullet.contacts},
+            'channels' :
+                {target.channel_tag: target for target in self.pushbullet.channels},
+        }
+        import pprint
+        _LOGGER.error(pprint.pformat(self.pbtargets))
+
+    def send_message(self, message=None, **kwargs):
         """ Send a message to a user. """
-
+        targets = kwargs.get(ATTR_TARGET)
         title = kwargs.get(ATTR_TITLE)
 
-        self.pushbullet.push_note(title, message)
+        if targets:
+            # Make list if not so
+            if not isinstance(targets, list):
+                targets = [targets]
+
+            # Main loop, Process all targets specified
+            for ttype,tname in [target.split('.') for target in targets]:
+                if ttype = 'device' and tname = '':
+                    # Allow for 'normal' push, combined with other targets
+                    self.pushbullet.push_note(None, message)
+                    continue
+
+                try:
+                    self.pbtargets[ttype+'s'][tname].push_note(None, message)
+                except KeyError:
+                    _LOGGER.error('No such target: %s.%s'%(ttype, tname))
+                    continue
+                except self.pushbullet.errors.PushError as e:
+                    _LOGGER.error('Sending message failed to: %s.%s, %s'%
+                        (ttype, tname, e))
+                    self.refresh()
+                    continue
+                _LOGGER.info('Sent notification to: %s.%s'%(ttype, tname))
+
+        else:
+            # Backward compatebility, notify all devices in own account
+            self.pushbullet.push_note(None, message)
+