diff --git a/homeassistant/components/zha/helpers.py b/homeassistant/components/zha/helpers.py
index 5e84eca36ce..4f60e8b32b2 100644
--- a/homeassistant/components/zha/helpers.py
+++ b/homeassistant/components/zha/helpers.py
@@ -1116,7 +1116,17 @@ async def async_add_entities(
     if not entities:
         return
 
-    entities_to_add = [entity_class(entity_data) for entity_data in entities]
+    entities_to_add = []
+    for entity_data in entities:
+        try:
+            entities_to_add.append(entity_class(entity_data))
+        # broad exception to prevent a single entity from preventing an entire platform from loading
+        # this can potentially be caused by a misbehaving device or a bad quirk. Not ideal but the
+        # alternative is adding try/catch to each entity class __init__ method with a specific exception
+        except Exception:  # noqa: BLE001
+            _LOGGER.exception(
+                "Error while adding entity from entity data: %s", entity_data
+            )
     _async_add_entities(entities_to_add, update_before_add=False)
     entities.clear()
 
diff --git a/tests/components/zha/test_light.py b/tests/components/zha/test_light.py
index 6a7ede341f5..ef2714b3b58 100644
--- a/tests/components/zha/test_light.py
+++ b/tests/components/zha/test_light.py
@@ -556,3 +556,41 @@ async def async_test_flash_from_hass(
         manufacturer=None,
         tsn=None,
     )
+
+
+@patch(
+    "zigpy.zcl.clusters.lighting.Color.request",
+    new=AsyncMock(return_value=[sentinel.data, zcl_f.Status.SUCCESS]),
+)
+@patch(
+    "zigpy.zcl.clusters.general.Identify.request",
+    new=AsyncMock(return_value=[sentinel.data, zcl_f.Status.SUCCESS]),
+)
+@patch(
+    "zigpy.zcl.clusters.general.LevelControl.request",
+    new=AsyncMock(return_value=[sentinel.data, zcl_f.Status.SUCCESS]),
+)
+@patch(
+    "zigpy.zcl.clusters.general.OnOff.request",
+    new=AsyncMock(return_value=[sentinel.data, zcl_f.Status.SUCCESS]),
+)
+async def test_light_exception_on_creation(
+    hass: HomeAssistant,
+    setup_zha,
+    zigpy_device_mock,
+    caplog: pytest.LogCaptureFixture,
+) -> None:
+    """Test ZHA light entity creation exception."""
+
+    await setup_zha()
+    gateway = get_zha_gateway(hass)
+    zigpy_device = zigpy_device_mock(LIGHT_COLOR)
+
+    gateway.get_or_create_device(zigpy_device)
+    with patch(
+        "homeassistant.components.zha.light.Light.__init__", side_effect=Exception
+    ):
+        await gateway.async_device_initialized(zigpy_device)
+        await hass.async_block_till_done(wait_background_tasks=True)
+
+        assert "Error while adding entity from entity data" in caplog.text