diff --git a/homeassistant/components/updater.py b/homeassistant/components/updater.py
index 40899af9803..515e5f431a5 100644
--- a/homeassistant/components/updater.py
+++ b/homeassistant/components/updater.py
@@ -61,8 +61,9 @@ def setup(hass, config):
     """Setup the updater component."""
     if 'dev' in CURRENT_VERSION:
         # This component only makes sense in release versions
-        _LOGGER.warning('Updater not supported in development version')
-        return False
+        _LOGGER.warning(('Updater component enabled in dev. '
+                         'You will not receive notifications of new '
+                         'versions but analytics will be submitted.'))
 
     config = config.get(DOMAIN, {})
     huuid = _load_uuid(hass) if config.get(CONF_REPORTING) else None
@@ -80,12 +81,18 @@ def check_newest_version(hass, huuid):
     """Check if a new version is available and report if one is."""
     newest, releasenotes = get_newest_version(huuid)
 
-    if newest is not None:
-        if StrictVersion(newest) > StrictVersion(CURRENT_VERSION):
-            hass.states.set(
-                ENTITY_ID, newest, {ATTR_FRIENDLY_NAME: 'Update Available',
-                                    ATTR_RELEASE_NOTES: releasenotes}
-            )
+    if newest is None or 'dev' in CURRENT_VERSION:
+        return
+
+    if StrictVersion(newest) > StrictVersion(CURRENT_VERSION):
+        _LOGGER.info('The latest available version is %s.', newest)
+        hass.states.set(
+            ENTITY_ID, newest, {ATTR_FRIENDLY_NAME: 'Update Available',
+                                ATTR_RELEASE_NOTES: releasenotes}
+        )
+    elif StrictVersion(newest) == StrictVersion(CURRENT_VERSION):
+        _LOGGER.info('You are on the latest version (%s) of Home Assistant.',
+                     newest)
 
 
 def get_newest_version(huuid):
@@ -95,7 +102,7 @@ def get_newest_version(huuid):
                    'os_name': platform.system(), "arch": platform.machine(),
                    'python_version': platform.python_version(),
                    'virtualenv': (os.environ.get('VIRTUAL_ENV') is not None),
-                   'docker': False}
+                   'docker': False, 'dev': ('dev' in CURRENT_VERSION)}
 
     if platform.system() == 'Windows':
         info_object['os_version'] = platform.win32_ver()[0]
@@ -114,9 +121,8 @@ def get_newest_version(huuid):
     try:
         req = requests.post(UPDATER_URL, json=info_object)
         res = req.json()
-        _LOGGER.info(('The latest version is %s. '
-                      'Information submitted includes %s'),
-                     res['version'], info_object)
+        _LOGGER.info(('Submitted analytics to Home Assistant servers. '
+                      'Information submitted includes %s'), info_object)
         return (res['version'], res['release-notes'])
     except requests.RequestException:
         _LOGGER.exception('Could not contact HASS Update to check for updates')
diff --git a/tests/components/test_updater.py b/tests/components/test_updater.py
index 7cc2ba8d962..94a43c1f281 100644
--- a/tests/components/test_updater.py
+++ b/tests/components/test_updater.py
@@ -89,15 +89,6 @@ class TestUpdater(unittest.TestCase):
         mock_get.side_effect = KeyError
         self.assertIsNone(updater.get_newest_version(uuid))
 
-    def test_updater_disabled_on_dev(self):
-        """Test if the updater component is disabled on dev."""
-        updater.CURRENT_VERSION = MOCK_CURRENT_VERSION + 'dev'
-
-        with assert_setup_component(1) as config:
-            assert not setup_component(
-                self.hass, updater.DOMAIN, {updater.DOMAIN: {}})
-            assert config['updater'] == {'reporting': True}
-
     def test_uuid_function(self):
         """Test if the uuid function works."""
         path = self.hass.config.path(updater.UPDATER_UUID_FILE)