diff --git a/homeassistant/components/twinkly/config_flow.py b/homeassistant/components/twinkly/config_flow.py
index 4dec8809f07..53ba8f084c3 100644
--- a/homeassistant/components/twinkly/config_flow.py
+++ b/homeassistant/components/twinkly/config_flow.py
@@ -80,6 +80,9 @@ class TwinklyConfigFlow(ConfigFlow, domain=DOMAIN):
             return self._create_entry_from_device(device_info, host)
 
         self._set_confirm_only()
+        self.context["title_placeholders"] = {
+            "name": device_info[DEV_NAME],
+        }
         placeholders = {
             "model": device_info[DEV_MODEL],
             "name": device_info[DEV_NAME],
diff --git a/homeassistant/components/twinkly/strings.json b/homeassistant/components/twinkly/strings.json
index d27de8a75de..bbc3d67373d 100644
--- a/homeassistant/components/twinkly/strings.json
+++ b/homeassistant/components/twinkly/strings.json
@@ -1,5 +1,6 @@
 {
   "config": {
+    "flow_title": "{name}",
     "step": {
       "user": {
         "data": {