diff --git a/homeassistant/components/bluetooth/match.py b/homeassistant/components/bluetooth/match.py
index 333ba020b74..4a0aa8ee995 100644
--- a/homeassistant/components/bluetooth/match.py
+++ b/homeassistant/components/bluetooth/match.py
@@ -49,8 +49,8 @@ class IntegrationMatchHistory:
     """Track which fields have been seen."""
 
     manufacturer_data: bool
-    service_data: bool
-    service_uuids: bool
+    service_data: set[str]
+    service_uuids: set[str]
 
 
 def seen_all_fields(
@@ -59,9 +59,15 @@ def seen_all_fields(
     """Return if we have seen all fields."""
     if not previous_match.manufacturer_data and advertisement_data.manufacturer_data:
         return False
-    if not previous_match.service_data and advertisement_data.service_data:
+    if advertisement_data.service_data and (
+        not previous_match.service_data
+        or not previous_match.service_data.issuperset(advertisement_data.service_data)
+    ):
         return False
-    if not previous_match.service_uuids and advertisement_data.service_uuids:
+    if advertisement_data.service_uuids and (
+        not previous_match.service_uuids
+        or not previous_match.service_uuids.issuperset(advertisement_data.service_uuids)
+    ):
         return False
     return True
 
@@ -114,13 +120,13 @@ class IntegrationMatcher:
             previous_match.manufacturer_data |= bool(
                 advertisement_data.manufacturer_data
             )
-            previous_match.service_data |= bool(advertisement_data.service_data)
-            previous_match.service_uuids |= bool(advertisement_data.service_uuids)
+            previous_match.service_data |= set(advertisement_data.service_data)
+            previous_match.service_uuids |= set(advertisement_data.service_uuids)
         else:
             matched[device.address] = IntegrationMatchHistory(
                 manufacturer_data=bool(advertisement_data.manufacturer_data),
-                service_data=bool(advertisement_data.service_data),
-                service_uuids=bool(advertisement_data.service_uuids),
+                service_data=set(advertisement_data.service_data),
+                service_uuids=set(advertisement_data.service_uuids),
             )
         return matched_domains
 
diff --git a/tests/components/bluetooth/test_init.py b/tests/components/bluetooth/test_init.py
index bfd327bfc03..9b958e2fade 100644
--- a/tests/components/bluetooth/test_init.py
+++ b/tests/components/bluetooth/test_init.py
@@ -704,6 +704,87 @@ async def test_discovery_match_by_service_data_uuid_then_others(
         assert len(mock_config_flow.mock_calls) == 0
 
 
+async def test_discovery_match_by_service_data_uuid_when_format_changes(
+    hass, mock_bleak_scanner_start, macos_adapter
+):
+    """Test bluetooth discovery match by service_data_uuid when format changes."""
+    mock_bt = [
+        {
+            "domain": "xiaomi_ble",
+            "service_data_uuid": "0000fe95-0000-1000-8000-00805f9b34fb",
+        },
+        {
+            "domain": "qingping",
+            "service_data_uuid": "0000fdcd-0000-1000-8000-00805f9b34fb",
+        },
+    ]
+    with patch(
+        "homeassistant.components.bluetooth.async_get_bluetooth", return_value=mock_bt
+    ):
+        await async_setup_with_default_adapter(hass)
+
+    with patch.object(hass.config_entries.flow, "async_init") as mock_config_flow:
+        hass.bus.async_fire(EVENT_HOMEASSISTANT_STARTED)
+        await hass.async_block_till_done()
+
+        assert len(mock_bleak_scanner_start.mock_calls) == 1
+
+        device = BLEDevice("44:44:33:11:23:45", "lock")
+        adv_without_service_data_uuid = AdvertisementData(
+            local_name="Qingping Temp RH M",
+            service_uuids=[],
+            manufacturer_data={},
+        )
+        xiaomi_format_adv = AdvertisementData(
+            local_name="Qingping Temp RH M",
+            service_data={
+                "0000fe95-0000-1000-8000-00805f9b34fb": b"0XH\x0b\x06\xa7%\x144-X\x08"
+            },
+        )
+        qingping_format_adv = AdvertisementData(
+            local_name="Qingping Temp RH M",
+            service_data={
+                "0000fdcd-0000-1000-8000-00805f9b34fb": b"\x08\x16\xa7%\x144-X\x01\x04\xdb\x00\xa6\x01\x02\x01d"
+            },
+        )
+        # 1st discovery should not generate a flow because the
+        # service_data_uuid is not in the advertisement
+        inject_advertisement(hass, device, adv_without_service_data_uuid)
+        await hass.async_block_till_done()
+        assert len(mock_config_flow.mock_calls) == 0
+        mock_config_flow.reset_mock()
+
+        # 2nd discovery should generate a flow because the
+        # service_data_uuid matches xiaomi format
+        inject_advertisement(hass, device, xiaomi_format_adv)
+        await hass.async_block_till_done()
+        assert len(mock_config_flow.mock_calls) == 1
+        assert mock_config_flow.mock_calls[0][1][0] == "xiaomi_ble"
+        mock_config_flow.reset_mock()
+
+        # 4th discovery should generate a flow because the
+        # service_data_uuid matches qingping format
+        inject_advertisement(hass, device, qingping_format_adv)
+        await hass.async_block_till_done()
+        assert len(mock_config_flow.mock_calls) == 1
+        assert mock_config_flow.mock_calls[0][1][0] == "qingping"
+        mock_config_flow.reset_mock()
+
+        # 5th discovery should not generate a flow because the
+        # we already saw an advertisement with the service_data_uuid
+        inject_advertisement(hass, device, qingping_format_adv)
+        await hass.async_block_till_done()
+        assert len(mock_config_flow.mock_calls) == 0
+        mock_config_flow.reset_mock()
+
+        # 6th discovery should not generate a flow because the
+        # we already saw an advertisement with the service_data_uuid
+        inject_advertisement(hass, device, xiaomi_format_adv)
+        await hass.async_block_till_done()
+        assert len(mock_config_flow.mock_calls) == 0
+        mock_config_flow.reset_mock()
+
+
 async def test_discovery_match_first_by_service_uuid_and_then_manufacturer_id(
     hass, mock_bleak_scanner_start, macos_adapter
 ):