diff --git a/homeassistant/components/starlink/sensor.py b/homeassistant/components/starlink/sensor.py
index efcf92600b8..ab76a8dffdd 100644
--- a/homeassistant/components/starlink/sensor.py
+++ b/homeassistant/components/starlink/sensor.py
@@ -130,6 +130,6 @@ SENSORS: tuple[StarlinkSensorEntityDescription, ...] = (
         translation_key="ping_drop_rate",
         state_class=SensorStateClass.MEASUREMENT,
         native_unit_of_measurement=PERCENTAGE,
-        value_fn=lambda data: data.status["pop_ping_drop_rate"],
+        value_fn=lambda data: data.status["pop_ping_drop_rate"] * 100,
     ),
 )