diff --git a/homeassistant/components/roku/media_player.py b/homeassistant/components/roku/media_player.py
index e1662972cf6..e50c28d0a43 100644
--- a/homeassistant/components/roku/media_player.py
+++ b/homeassistant/components/roku/media_player.py
@@ -34,6 +34,7 @@ from homeassistant.const import (
     STATE_STANDBY,
 )
 from homeassistant.helpers import entity_platform
+from homeassistant.helpers.network import is_internal_request
 
 from . import RokuDataUpdateCoordinator, RokuEntity, roku_exception_handler
 from .browse_media import build_item_response, library_payload
@@ -250,9 +251,19 @@ class RokuMediaPlayer(RokuEntity, MediaPlayerEntity):
 
     async def async_browse_media(self, media_content_type=None, media_content_id=None):
         """Implement the websocket media browsing helper."""
+        is_internal = is_internal_request(self.hass)
 
-        def _get_thumbnail_url(*args, **kwargs):
-            return self.get_browse_image_url(*args, **kwargs)
+        def _get_thumbnail_url(
+            media_content_type, media_content_id, media_image_id=None
+        ):
+            if is_internal:
+                if media_content_type == MEDIA_TYPE_APP and media_content_id:
+                    return self.coordinator.roku.app_icon_url(media_content_id)
+                return None
+
+            return self.get_browse_image_url(
+                media_content_type, media_content_id, media_image_id
+            )
 
         if media_content_type in [None, "library"]:
             return library_payload(self.coordinator, _get_thumbnail_url)
diff --git a/tests/components/roku/test_media_player.py b/tests/components/roku/test_media_player.py
index 5e9e4c43d54..1a1b46117bd 100644
--- a/tests/components/roku/test_media_player.py
+++ b/tests/components/roku/test_media_player.py
@@ -40,6 +40,7 @@ from homeassistant.components.media_player.const import (
 )
 from homeassistant.components.roku.const import ATTR_KEYWORD, DOMAIN, SERVICE_SEARCH
 from homeassistant.components.websocket_api.const import TYPE_RESULT
+from homeassistant.config import async_process_ha_core_config
 from homeassistant.const import (
     ATTR_ENTITY_ID,
     SERVICE_MEDIA_NEXT_TRACK,
@@ -599,6 +600,68 @@ async def test_media_browse(hass, aioclient_mock, hass_ws_client):
     assert not msg["success"]
 
 
+async def test_media_browse_internal(hass, aioclient_mock, hass_ws_client):
+    """Test browsing media with internal url."""
+    await async_process_ha_core_config(
+        hass,
+        {"internal_url": "http://example.local:8123"},
+    )
+
+    assert hass.config.internal_url == "http://example.local:8123"
+
+    await setup_integration(
+        hass,
+        aioclient_mock,
+        device="rokutv",
+        app="tvinput-dtv",
+        host=TV_HOST,
+        unique_id=TV_SERIAL,
+    )
+
+    client = await hass_ws_client(hass)
+
+    with patch(
+        "homeassistant.helpers.network._get_request_host", return_value="example.local"
+    ):
+        await client.send_json(
+            {
+                "id": 2,
+                "type": "media_player/browse_media",
+                "entity_id": TV_ENTITY_ID,
+                "media_content_type": MEDIA_TYPE_APPS,
+                "media_content_id": "apps",
+            }
+        )
+
+        msg = await client.receive_json()
+
+    assert msg["id"] == 2
+    assert msg["type"] == TYPE_RESULT
+    assert msg["success"]
+
+    assert msg["result"]
+    assert msg["result"]["title"] == "Apps"
+    assert msg["result"]["media_class"] == MEDIA_CLASS_DIRECTORY
+    assert msg["result"]["media_content_type"] == MEDIA_TYPE_APPS
+    assert msg["result"]["children_media_class"] == MEDIA_CLASS_APP
+    assert msg["result"]["can_expand"]
+    assert not msg["result"]["can_play"]
+    assert len(msg["result"]["children"]) == 11
+    assert msg["result"]["children_media_class"] == MEDIA_CLASS_APP
+
+    assert msg["result"]["children"][0]["title"] == "Satellite TV"
+    assert msg["result"]["children"][0]["media_content_type"] == MEDIA_TYPE_APP
+    assert msg["result"]["children"][0]["media_content_id"] == "tvinput.hdmi2"
+    assert "/query/icon/tvinput.hdmi2" in msg["result"]["children"][0]["thumbnail"]
+    assert msg["result"]["children"][0]["can_play"]
+
+    assert msg["result"]["children"][3]["title"] == "Roku Channel Store"
+    assert msg["result"]["children"][3]["media_content_type"] == MEDIA_TYPE_APP
+    assert msg["result"]["children"][3]["media_content_id"] == "11"
+    assert "/query/icon/11" in msg["result"]["children"][3]["thumbnail"]
+    assert msg["result"]["children"][3]["can_play"]
+
+
 async def test_integration_services(
     hass: HomeAssistantType, aioclient_mock: AiohttpClientMocker
 ) -> None: