diff --git a/homeassistant/components/wled/update.py b/homeassistant/components/wled/update.py
index f0fc532b3b3..c0c099ead65 100644
--- a/homeassistant/components/wled/update.py
+++ b/homeassistant/components/wled/update.py
@@ -50,6 +50,11 @@ class WLEDUpdateEntity(WLEDEntity, UpdateEntity):
             return None
         return str(version)
 
+    @property
+    def entity_picture(self) -> str:
+        """Return the entity picture to use in the frontend, if any."""
+        return "https://brands.home-assistant.io/wled/icon.png"
+
     @property
     def latest_version(self) -> str | None:
         """Latest version available for install."""
diff --git a/tests/components/wled/test_update.py b/tests/components/wled/test_update.py
index 452aeba6a80..e64018aba59 100644
--- a/tests/components/wled/test_update.py
+++ b/tests/components/wled/test_update.py
@@ -20,6 +20,7 @@ from homeassistant.components.update.const import (
 from homeassistant.const import (
     ATTR_DEVICE_CLASS,
     ATTR_ENTITY_ID,
+    ATTR_ENTITY_PICTURE,
     ATTR_ICON,
     ATTR_SUPPORTED_FEATURES,
     STATE_OFF,
@@ -46,6 +47,10 @@ async def test_update_available(
     assert state
     assert state.attributes.get(ATTR_DEVICE_CLASS) == UpdateDeviceClass.FIRMWARE
     assert state.state == STATE_ON
+    assert (
+        state.attributes[ATTR_ENTITY_PICTURE]
+        == "https://brands.home-assistant.io/wled/icon.png"
+    )
     assert state.attributes[ATTR_INSTALLED_VERSION] == "0.8.5"
     assert state.attributes[ATTR_LATEST_VERSION] == "0.12.0"
     assert state.attributes[ATTR_RELEASE_SUMMARY] is None