diff --git a/homeassistant/components/zha/core/channels/base.py b/homeassistant/components/zha/core/channels/base.py
index dca0bbe09f3..dfe564ec2c1 100644
--- a/homeassistant/components/zha/core/channels/base.py
+++ b/homeassistant/components/zha/core/channels/base.py
@@ -85,11 +85,11 @@ class ZigbeeChannel(LogMixin):
         self, cluster: zha_typing.ZigpyClusterType, ch_pool: zha_typing.ChannelPoolType
     ) -> None:
         """Initialize ZigbeeChannel."""
-        self._channel_name = cluster.ep_attribute
+        self._generic_id = f"channel_0x{cluster.cluster_id:04x}"
+        self._channel_name = getattr(cluster, "ep_attribute", self._generic_id)
         if self.CHANNEL_NAME:
             self._channel_name = self.CHANNEL_NAME
         self._ch_pool = ch_pool
-        self._generic_id = f"channel_0x{cluster.cluster_id:04x}"
         self._cluster = cluster
         self._id = f"{ch_pool.id}:0x{cluster.cluster_id:04x}"
         unique_id = ch_pool.unique_id.replace("-", ":")