diff --git a/homeassistant/components/locative/.translations/en.json b/homeassistant/components/locative/.translations/en.json
new file mode 100644
index 00000000000..b2a538a0fa5
--- /dev/null
+++ b/homeassistant/components/locative/.translations/en.json
@@ -0,0 +1,18 @@
+{
+  "config": {
+    "title": "Locative Webhook",
+    "step": {
+      "user": {
+        "title": "Set up the Locative Webhook",
+        "description": "Are you sure you want to set up the Locative Webhook?"
+      }
+    },
+    "abort": {
+      "one_instance_allowed": "Only a single instance is necessary.",
+      "not_internet_accessible": "Your Home Assistant instance needs to be accessible from the internet to receive messages from Geofency."
+    },
+    "create_entry": {
+      "default": "To send locations to Home Assistant, you will need to setup the webhook feature in the Locative app.\n\nFill in the following info:\n\n- URL: `{webhook_url}`\n- Method: POST\n\nSee [the documentation]({docs_url}) for further details."
+    }
+  }
+}
\ No newline at end of file
diff --git a/homeassistant/components/locative/__init__.py b/homeassistant/components/locative/__init__.py
index 1f924987dd3..1cc47270ba3 100644
--- a/homeassistant/components/locative/__init__.py
+++ b/homeassistant/components/locative/__init__.py
@@ -5,79 +5,98 @@ For more details about this component, please refer to the documentation at
 https://home-assistant.io/components/locative/
 """
 import logging
+from typing import Dict
 
+import voluptuous as vol
+from aiohttp import web
+
+import homeassistant.helpers.config_validation as cv
 from homeassistant.components.device_tracker import \
     DOMAIN as DEVICE_TRACKER_DOMAIN
-from homeassistant.components.http import HomeAssistantView
 from homeassistant.const import HTTP_UNPROCESSABLE_ENTITY, ATTR_LATITUDE, \
-    ATTR_LONGITUDE, STATE_NOT_HOME
+    ATTR_LONGITUDE, STATE_NOT_HOME, CONF_WEBHOOK_ID, ATTR_ID, HTTP_OK
+from homeassistant.helpers import config_entry_flow
 from homeassistant.helpers.discovery import async_load_platform
 from homeassistant.helpers.dispatcher import async_dispatcher_send
 
 _LOGGER = logging.getLogger(__name__)
 
 DOMAIN = 'locative'
-DEPENDENCIES = ['http']
-
-URL = '/api/locative'
+DEPENDENCIES = ['webhook']
 
 TRACKER_UPDATE = '{}_tracker_update'.format(DOMAIN)
 
 
+ATTR_DEVICE_ID = 'device'
+ATTR_TRIGGER = 'trigger'
+
+
+def _id(value: str) -> str:
+    """Coerce id by removing '-'."""
+    return value.replace('-', '')
+
+
+def _validate_test_mode(obj: Dict) -> Dict:
+    """Validate that id is provided outside of test mode."""
+    if ATTR_ID not in obj and obj[ATTR_TRIGGER] != 'test':
+        raise vol.Invalid('Location id not specified')
+    return obj
+
+
+WEBHOOK_SCHEMA = vol.All(
+    vol.Schema({
+        vol.Required(ATTR_LATITUDE): cv.latitude,
+        vol.Required(ATTR_LONGITUDE): cv.longitude,
+        vol.Required(ATTR_DEVICE_ID): cv.string,
+        vol.Required(ATTR_TRIGGER): cv.string,
+        vol.Optional(ATTR_ID): vol.All(cv.string, _id)
+    }),
+    _validate_test_mode
+)
+
+
 async def async_setup(hass, hass_config):
     """Set up the Locative component."""
-    hass.http.register_view(LocativeView)
     hass.async_create_task(
         async_load_platform(hass, 'device_tracker', DOMAIN, {}, hass_config)
     )
     return True
 
 
-class LocativeView(HomeAssistantView):
-    """View to handle Locative requests."""
+async def handle_webhook(hass, webhook_id, request):
+    """Handle incoming webhook from Locative."""
+    try:
+        data = WEBHOOK_SCHEMA(dict(await request.post()))
+    except vol.MultipleInvalid as error:
+        return web.Response(
+            body=error.error_message,
+            status=HTTP_UNPROCESSABLE_ENTITY
+        )
 
-    url = URL
-    name = 'api:locative'
+    device = data[ATTR_DEVICE_ID]
+    location_name = data.get(ATTR_ID, data[ATTR_TRIGGER]).lower()
+    direction = data[ATTR_TRIGGER]
+    gps_location = (data[ATTR_LATITUDE], data[ATTR_LONGITUDE])
 
-    def __init__(self):
-        """Initialize Locative URL endpoints."""
+    if direction == 'enter':
+        async_dispatcher_send(
+            hass,
+            TRACKER_UPDATE,
+            device,
+            gps_location,
+            location_name
+        )
+        return web.Response(
+            body='Setting location to {}'.format(location_name),
+            status=HTTP_OK
+        )
 
-    async def get(self, request):
-        """Locative message received as GET."""
-        return await self._handle(request.app['hass'], request.query)
+    if direction == 'exit':
+        current_state = hass.states.get(
+            '{}.{}'.format(DEVICE_TRACKER_DOMAIN, device))
 
-    async def post(self, request):
-        """Locative message received."""
-        data = await request.post()
-        return await self._handle(request.app['hass'], data)
-
-    async def _handle(self, hass, data):
-        """Handle locative request."""
-        if 'latitude' not in data or 'longitude' not in data:
-            return ('Latitude and longitude not specified.',
-                    HTTP_UNPROCESSABLE_ENTITY)
-
-        if 'device' not in data:
-            _LOGGER.error('Device id not specified.')
-            return ('Device id not specified.',
-                    HTTP_UNPROCESSABLE_ENTITY)
-
-        if 'trigger' not in data:
-            _LOGGER.error('Trigger is not specified.')
-            return ('Trigger is not specified.',
-                    HTTP_UNPROCESSABLE_ENTITY)
-
-        if 'id' not in data and data['trigger'] != 'test':
-            _LOGGER.error('Location id not specified.')
-            return ('Location id not specified.',
-                    HTTP_UNPROCESSABLE_ENTITY)
-
-        device = data['device'].replace('-', '')
-        location_name = data.get('id', data['trigger']).lower()
-        direction = data['trigger']
-        gps_location = (data[ATTR_LATITUDE], data[ATTR_LONGITUDE])
-
-        if direction == 'enter':
+        if current_state is None or current_state.state == location_name:
+            location_name = STATE_NOT_HOME
             async_dispatcher_send(
                 hass,
                 TRACKER_UPDATE,
@@ -85,36 +104,54 @@ class LocativeView(HomeAssistantView):
                 gps_location,
                 location_name
             )
-            return 'Setting location to {}'.format(location_name)
+            return web.Response(
+                body='Setting location to not home',
+                status=HTTP_OK
+            )
 
-        if direction == 'exit':
-            current_state = hass.states.get(
-                '{}.{}'.format(DEVICE_TRACKER_DOMAIN, device))
+        # Ignore the message if it is telling us to exit a zone that we
+        # aren't currently in. This occurs when a zone is entered
+        # before the previous zone was exited. The enter message will
+        # be sent first, then the exit message will be sent second.
+        return web.Response(
+            body='Ignoring exit from {} (already in {})'.format(
+                location_name, current_state
+            ),
+            status=HTTP_OK
+        )
 
-            if current_state is None or current_state.state == location_name:
-                location_name = STATE_NOT_HOME
-                async_dispatcher_send(
-                    hass,
-                    TRACKER_UPDATE,
-                    device,
-                    gps_location,
-                    location_name
-                )
-                return 'Setting location to not home'
+    if direction == 'test':
+        # In the app, a test message can be sent. Just return something to
+        # the user to let them know that it works.
+        return web.Response(
+            body='Received test message.',
+            status=HTTP_OK
+        )
 
-            # Ignore the message if it is telling us to exit a zone that we
-            # aren't currently in. This occurs when a zone is entered
-            # before the previous zone was exited. The enter message will
-            # be sent first, then the exit message will be sent second.
-            return 'Ignoring exit from {} (already in {})'.format(
-                location_name, current_state)
+    _LOGGER.error('Received unidentified message from Locative: %s',
+                  direction)
+    return web.Response(
+        body='Received unidentified message: {}'.format(direction),
+        status=HTTP_UNPROCESSABLE_ENTITY
+    )
 
-        if direction == 'test':
-            # In the app, a test message can be sent. Just return something to
-            # the user to let them know that it works.
-            return 'Received test message.'
 
-        _LOGGER.error('Received unidentified message from Locative: %s',
-                      direction)
-        return ('Received unidentified message: {}'.format(direction),
-                HTTP_UNPROCESSABLE_ENTITY)
+async def async_setup_entry(hass, entry):
+    """Configure based on config entry."""
+    hass.components.webhook.async_register(
+        DOMAIN, 'Locative', entry.data[CONF_WEBHOOK_ID], handle_webhook)
+    return True
+
+
+async def async_unload_entry(hass, entry):
+    """Unload a config entry."""
+    hass.components.webhook.async_unregister(entry.data[CONF_WEBHOOK_ID])
+    return True
+
+config_entry_flow.register_webhook_flow(
+    DOMAIN,
+    'Locative Webhook',
+    {
+        'docs_url': 'https://www.home-assistant.io/components/locative/'
+    }
+)
diff --git a/homeassistant/components/locative/strings.json b/homeassistant/components/locative/strings.json
new file mode 100644
index 00000000000..b2a538a0fa5
--- /dev/null
+++ b/homeassistant/components/locative/strings.json
@@ -0,0 +1,18 @@
+{
+  "config": {
+    "title": "Locative Webhook",
+    "step": {
+      "user": {
+        "title": "Set up the Locative Webhook",
+        "description": "Are you sure you want to set up the Locative Webhook?"
+      }
+    },
+    "abort": {
+      "one_instance_allowed": "Only a single instance is necessary.",
+      "not_internet_accessible": "Your Home Assistant instance needs to be accessible from the internet to receive messages from Geofency."
+    },
+    "create_entry": {
+      "default": "To send locations to Home Assistant, you will need to setup the webhook feature in the Locative app.\n\nFill in the following info:\n\n- URL: `{webhook_url}`\n- Method: POST\n\nSee [the documentation]({docs_url}) for further details."
+    }
+  }
+}
\ No newline at end of file
diff --git a/homeassistant/config_entries.py b/homeassistant/config_entries.py
index 3d9196f26a6..00b5d797682 100644
--- a/homeassistant/config_entries.py
+++ b/homeassistant/config_entries.py
@@ -149,6 +149,7 @@ FLOWS = [
     'ifttt',
     'ios',
     'lifx',
+    'locative',
     'luftdaten',
     'mailgun',
     'mqtt',
diff --git a/tests/components/locative/test_init.py b/tests/components/locative/test_init.py
index 50c72f468af..5f18d47eb22 100644
--- a/tests/components/locative/test_init.py
+++ b/tests/components/locative/test_init.py
@@ -1,23 +1,16 @@
 """The tests the for Locative device tracker platform."""
-from unittest.mock import patch
+from unittest.mock import patch, Mock
 
 import pytest
 
+from homeassistant import data_entry_flow
 from homeassistant.components.device_tracker import \
     DOMAIN as DEVICE_TRACKER_DOMAIN
-from homeassistant.components.locative import URL, DOMAIN
+from homeassistant.components.locative import DOMAIN
 from homeassistant.const import HTTP_OK, HTTP_UNPROCESSABLE_ENTITY
 from homeassistant.setup import async_setup_component
 
 
-def _url(data=None):
-    """Generate URL."""
-    data = data or {}
-    data = "&".join(["{}={}".format(name, value) for
-                     name, value in data.items()])
-    return "{}?{}".format(URL, data)
-
-
 @pytest.fixture(autouse=True)
 def mock_dev_track(mock_device_tracker_conf):
     """Mock device tracker config loading."""
@@ -36,8 +29,26 @@ def locative_client(loop, hass, hass_client):
         yield loop.run_until_complete(hass_client())
 
 
-async def test_missing_data(locative_client):
+@pytest.fixture
+async def webhook_id(hass, locative_client):
+    """Initialize the Geofency component and get the webhook_id."""
+    hass.config.api = Mock(base_url='http://example.com')
+    result = await hass.config_entries.flow.async_init('locative', context={
+        'source': 'user'
+    })
+    assert result['type'] == data_entry_flow.RESULT_TYPE_FORM, result
+
+    result = await hass.config_entries.flow.async_configure(
+        result['flow_id'], {})
+    assert result['type'] == data_entry_flow.RESULT_TYPE_CREATE_ENTRY
+
+    return result['result'].data['webhook_id']
+
+
+async def test_missing_data(locative_client, webhook_id):
     """Test missing data."""
+    url = '/api/webhook/{}'.format(webhook_id)
+
     data = {
         'latitude': 1.0,
         'longitude': 1.1,
@@ -47,55 +58,57 @@ async def test_missing_data(locative_client):
     }
 
     # No data
-    req = await locative_client.get(_url({}))
+    req = await locative_client.post(url)
     assert req.status == HTTP_UNPROCESSABLE_ENTITY
 
     # No latitude
     copy = data.copy()
     del copy['latitude']
-    req = await locative_client.get(_url(copy))
+    req = await locative_client.post(url, data=copy)
     assert req.status == HTTP_UNPROCESSABLE_ENTITY
 
     # No device
     copy = data.copy()
     del copy['device']
-    req = await locative_client.get(_url(copy))
+    req = await locative_client.post(url, data=copy)
     assert req.status == HTTP_UNPROCESSABLE_ENTITY
 
     # No location
     copy = data.copy()
     del copy['id']
-    req = await locative_client.get(_url(copy))
+    req = await locative_client.post(url, data=copy)
     assert req.status == HTTP_UNPROCESSABLE_ENTITY
 
     # No trigger
     copy = data.copy()
     del copy['trigger']
-    req = await locative_client.get(_url(copy))
+    req = await locative_client.post(url, data=copy)
     assert req.status == HTTP_UNPROCESSABLE_ENTITY
 
     # Test message
     copy = data.copy()
     copy['trigger'] = 'test'
-    req = await locative_client.get(_url(copy))
+    req = await locative_client.post(url, data=copy)
     assert req.status == HTTP_OK
 
     # Test message, no location
     copy = data.copy()
     copy['trigger'] = 'test'
     del copy['id']
-    req = await locative_client.get(_url(copy))
+    req = await locative_client.post(url, data=copy)
     assert req.status == HTTP_OK
 
     # Unknown trigger
     copy = data.copy()
     copy['trigger'] = 'foobar'
-    req = await locative_client.get(_url(copy))
+    req = await locative_client.post(url, data=copy)
     assert req.status == HTTP_UNPROCESSABLE_ENTITY
 
 
-async def test_enter_and_exit(hass, locative_client):
+async def test_enter_and_exit(hass, locative_client, webhook_id):
     """Test when there is a known zone."""
+    url = '/api/webhook/{}'.format(webhook_id)
+
     data = {
         'latitude': 40.7855,
         'longitude': -111.7367,
@@ -105,7 +118,7 @@ async def test_enter_and_exit(hass, locative_client):
     }
 
     # Enter the Home
-    req = await locative_client.get(_url(data))
+    req = await locative_client.post(url, data=data)
     await hass.async_block_till_done()
     assert req.status == HTTP_OK
     state_name = hass.states.get('{}.{}'.format(DEVICE_TRACKER_DOMAIN,
@@ -116,7 +129,7 @@ async def test_enter_and_exit(hass, locative_client):
     data['trigger'] = 'exit'
 
     # Exit Home
-    req = await locative_client.get(_url(data))
+    req = await locative_client.post(url, data=data)
     await hass.async_block_till_done()
     assert req.status == HTTP_OK
     state_name = hass.states.get('{}.{}'.format(DEVICE_TRACKER_DOMAIN,
@@ -127,7 +140,7 @@ async def test_enter_and_exit(hass, locative_client):
     data['trigger'] = 'enter'
 
     # Enter Home again
-    req = await locative_client.get(_url(data))
+    req = await locative_client.post(url, data=data)
     await hass.async_block_till_done()
     assert req.status == HTTP_OK
     state_name = hass.states.get('{}.{}'.format(DEVICE_TRACKER_DOMAIN,
@@ -137,7 +150,7 @@ async def test_enter_and_exit(hass, locative_client):
     data['trigger'] = 'exit'
 
     # Exit Home
-    req = await locative_client.get(_url(data))
+    req = await locative_client.post(url, data=data)
     await hass.async_block_till_done()
     assert req.status == HTTP_OK
     state_name = hass.states.get('{}.{}'.format(DEVICE_TRACKER_DOMAIN,
@@ -148,7 +161,7 @@ async def test_enter_and_exit(hass, locative_client):
     data['trigger'] = 'enter'
 
     # Enter Work
-    req = await locative_client.get(_url(data))
+    req = await locative_client.post(url, data=data)
     await hass.async_block_till_done()
     assert req.status == HTTP_OK
     state_name = hass.states.get('{}.{}'.format(DEVICE_TRACKER_DOMAIN,
@@ -156,8 +169,10 @@ async def test_enter_and_exit(hass, locative_client):
     assert 'work' == state_name
 
 
-async def test_exit_after_enter(hass, locative_client):
+async def test_exit_after_enter(hass, locative_client, webhook_id):
     """Test when an exit message comes after an enter message."""
+    url = '/api/webhook/{}'.format(webhook_id)
+
     data = {
         'latitude': 40.7855,
         'longitude': -111.7367,
@@ -167,7 +182,7 @@ async def test_exit_after_enter(hass, locative_client):
     }
 
     # Enter Home
-    req = await locative_client.get(_url(data))
+    req = await locative_client.post(url, data=data)
     await hass.async_block_till_done()
     assert req.status == HTTP_OK
 
@@ -178,7 +193,7 @@ async def test_exit_after_enter(hass, locative_client):
     data['id'] = 'Work'
 
     # Enter Work
-    req = await locative_client.get(_url(data))
+    req = await locative_client.post(url, data=data)
     await hass.async_block_till_done()
     assert req.status == HTTP_OK
 
@@ -190,7 +205,7 @@ async def test_exit_after_enter(hass, locative_client):
     data['trigger'] = 'exit'
 
     # Exit Home
-    req = await locative_client.get(_url(data))
+    req = await locative_client.post(url, data=data)
     await hass.async_block_till_done()
     assert req.status == HTTP_OK
 
@@ -199,8 +214,10 @@ async def test_exit_after_enter(hass, locative_client):
     assert state.state == 'work'
 
 
-async def test_exit_first(hass, locative_client):
+async def test_exit_first(hass, locative_client, webhook_id):
     """Test when an exit message is sent first on a new device."""
+    url = '/api/webhook/{}'.format(webhook_id)
+
     data = {
         'latitude': 40.7855,
         'longitude': -111.7367,
@@ -210,7 +227,7 @@ async def test_exit_first(hass, locative_client):
     }
 
     # Exit Home
-    req = await locative_client.get(_url(data))
+    req = await locative_client.post(url, data=data)
     await hass.async_block_till_done()
     assert req.status == HTTP_OK