diff --git a/homeassistant/components/template/sensor.py b/homeassistant/components/template/sensor.py
index a31e49db570..18ae8af8569 100644
--- a/homeassistant/components/template/sensor.py
+++ b/homeassistant/components/template/sensor.py
@@ -1,6 +1,8 @@
 """Allows the creation of a sensor that breaks out state_attributes."""
 from __future__ import annotations
 
+from datetime import date, datetime
+import logging
 from typing import Any
 
 import voluptuous as vol
@@ -12,6 +14,7 @@ from homeassistant.components.sensor import (
     ENTITY_ID_FORMAT,
     PLATFORM_SCHEMA,
     STATE_CLASSES_SCHEMA,
+    SensorDeviceClass,
     SensorEntity,
 )
 from homeassistant.const import (
@@ -32,6 +35,7 @@ from homeassistant.core import HomeAssistant, callback
 from homeassistant.exceptions import TemplateError
 from homeassistant.helpers import config_validation as cv, template
 from homeassistant.helpers.entity import async_generate_entity_id
+from homeassistant.util import dt as dt_util
 
 from .const import (
     CONF_ATTRIBUTE_TEMPLATES,
@@ -85,6 +89,7 @@ LEGACY_SENSOR_SCHEMA = vol.All(
         }
     ),
 )
+_LOGGER = logging.getLogger(__name__)
 
 
 def extra_validation_checks(val):
@@ -179,6 +184,32 @@ async def async_setup_platform(hass, config, async_add_entities, discovery_info=
     )
 
 
+@callback
+def _async_parse_date_datetime(
+    value: str, entity_id: str, device_class: SensorDeviceClass | str | None
+) -> datetime | date | None:
+    """Parse datetime."""
+    if device_class == SensorDeviceClass.TIMESTAMP:
+        if (parsed_timestamp := dt_util.parse_datetime(value)) is None:
+            _LOGGER.warning("%s rendered invalid timestamp: %s", entity_id, value)
+            return None
+
+        if parsed_timestamp.tzinfo is None:
+            _LOGGER.warning(
+                "%s rendered timestamp without timezone: %s", entity_id, value
+            )
+            return None
+
+        return parsed_timestamp
+
+    # Date device class
+    if (parsed_date := dt_util.parse_date(value)) is not None:
+        return parsed_date
+
+    _LOGGER.warning("%s rendered invalid date %s", entity_id, value)
+    return None
+
+
 class SensorTemplate(TemplateEntity, SensorEntity):
     """Representation of a Template Sensor."""
 
@@ -227,7 +258,20 @@ class SensorTemplate(TemplateEntity, SensorEntity):
     @callback
     def _update_state(self, result):
         super()._update_state(result)
-        self._attr_native_value = None if isinstance(result, TemplateError) else result
+        if isinstance(result, TemplateError):
+            self._attr_native_value = None
+            return
+
+        if result is None or self.device_class not in (
+            SensorDeviceClass.DATE,
+            SensorDeviceClass.TIMESTAMP,
+        ):
+            self._attr_native_value = result
+            return
+
+        self._attr_native_value = _async_parse_date_datetime(
+            result, self.entity_id, self.device_class
+        )
 
 
 class TriggerSensorEntity(TriggerEntity, SensorEntity):
@@ -237,7 +281,7 @@ class TriggerSensorEntity(TriggerEntity, SensorEntity):
     extra_template_keys = (CONF_STATE,)
 
     @property
-    def native_value(self) -> str | None:
+    def native_value(self) -> str | datetime | date | None:
         """Return state of the sensor."""
         return self._rendered.get(CONF_STATE)
 
@@ -245,3 +289,20 @@ class TriggerSensorEntity(TriggerEntity, SensorEntity):
     def state_class(self) -> str | None:
         """Sensor state class."""
         return self._config.get(CONF_STATE_CLASS)
+
+    @callback
+    def _process_data(self) -> None:
+        """Process new data."""
+        super()._process_data()
+
+        if (
+            state := self._rendered.get(CONF_STATE)
+        ) is None or self.device_class not in (
+            SensorDeviceClass.DATE,
+            SensorDeviceClass.TIMESTAMP,
+        ):
+            return
+
+        self._rendered[CONF_STATE] = _async_parse_date_datetime(
+            state, self.entity_id, self.device_class
+        )
diff --git a/tests/components/template/test_sensor.py b/tests/components/template/test_sensor.py
index 189fe3653f2..0352080bed8 100644
--- a/tests/components/template/test_sensor.py
+++ b/tests/components/template/test_sensor.py
@@ -1094,3 +1094,169 @@ async def test_trigger_entity_available(hass):
 
     state = hass.states.get("sensor.maybe_available")
     assert state.state == "unavailable"
+
+
+async def test_trigger_entity_device_class_parsing_works(hass):
+    """Test trigger entity device class parsing works."""
+    assert await async_setup_component(
+        hass,
+        "template",
+        {
+            "template": [
+                {
+                    "trigger": {"platform": "event", "event_type": "test_event"},
+                    "sensor": [
+                        {
+                            "name": "Date entity",
+                            "state": "{{ now().date() }}",
+                            "device_class": "date",
+                        },
+                        {
+                            "name": "Timestamp entity",
+                            "state": "{{ now() }}",
+                            "device_class": "timestamp",
+                        },
+                    ],
+                },
+            ],
+        },
+    )
+
+    await hass.async_block_till_done()
+
+    now = dt_util.now()
+
+    with patch("homeassistant.util.dt.now", return_value=now):
+        hass.bus.async_fire("test_event")
+        await hass.async_block_till_done()
+
+    date_state = hass.states.get("sensor.date_entity")
+    assert date_state is not None
+    assert date_state.state == now.date().isoformat()
+
+    ts_state = hass.states.get("sensor.timestamp_entity")
+    assert ts_state is not None
+    assert ts_state.state == now.isoformat(timespec="seconds")
+
+
+async def test_trigger_entity_device_class_errors_works(hass):
+    """Test trigger entity device class errors works."""
+    assert await async_setup_component(
+        hass,
+        "template",
+        {
+            "template": [
+                {
+                    "trigger": {"platform": "event", "event_type": "test_event"},
+                    "sensor": [
+                        {
+                            "name": "Date entity",
+                            "state": "invalid",
+                            "device_class": "date",
+                        },
+                        {
+                            "name": "Timestamp entity",
+                            "state": "invalid",
+                            "device_class": "timestamp",
+                        },
+                    ],
+                },
+            ],
+        },
+    )
+
+    await hass.async_block_till_done()
+
+    now = dt_util.now()
+
+    with patch("homeassistant.util.dt.now", return_value=now):
+        hass.bus.async_fire("test_event")
+        await hass.async_block_till_done()
+
+    date_state = hass.states.get("sensor.date_entity")
+    assert date_state is not None
+    assert date_state.state == STATE_UNKNOWN
+
+    ts_state = hass.states.get("sensor.timestamp_entity")
+    assert ts_state is not None
+    assert ts_state.state == STATE_UNKNOWN
+
+
+async def test_entity_device_class_parsing_works(hass):
+    """Test entity device class parsing works."""
+    now = dt_util.now()
+
+    with patch("homeassistant.util.dt.now", return_value=now):
+        assert await async_setup_component(
+            hass,
+            "template",
+            {
+                "template": [
+                    {
+                        "sensor": [
+                            {
+                                "name": "Date entity",
+                                "state": "{{ now().date() }}",
+                                "device_class": "date",
+                            },
+                            {
+                                "name": "Timestamp entity",
+                                "state": "{{ now() }}",
+                                "device_class": "timestamp",
+                            },
+                        ],
+                    },
+                ],
+            },
+        )
+        await hass.async_block_till_done()
+
+    date_state = hass.states.get("sensor.date_entity")
+    assert date_state is not None
+    assert date_state.state == now.date().isoformat()
+
+    ts_state = hass.states.get("sensor.timestamp_entity")
+    assert ts_state is not None
+    assert ts_state.state == now.isoformat(timespec="seconds")
+
+
+async def test_entity_device_class_errors_works(hass):
+    """Test entity device class errors works."""
+    assert await async_setup_component(
+        hass,
+        "template",
+        {
+            "template": [
+                {
+                    "sensor": [
+                        {
+                            "name": "Date entity",
+                            "state": "invalid",
+                            "device_class": "date",
+                        },
+                        {
+                            "name": "Timestamp entity",
+                            "state": "invalid",
+                            "device_class": "timestamp",
+                        },
+                    ],
+                },
+            ],
+        },
+    )
+
+    await hass.async_block_till_done()
+
+    now = dt_util.now()
+
+    with patch("homeassistant.util.dt.now", return_value=now):
+        hass.bus.async_fire("test_event")
+        await hass.async_block_till_done()
+
+    date_state = hass.states.get("sensor.date_entity")
+    assert date_state is not None
+    assert date_state.state == STATE_UNKNOWN
+
+    ts_state = hass.states.get("sensor.timestamp_entity")
+    assert ts_state is not None
+    assert ts_state.state == STATE_UNKNOWN