diff --git a/homeassistant/components/unifi/controller.py b/homeassistant/components/unifi/controller.py
index 8aae95bda41..7e46ff2d7e0 100644
--- a/homeassistant/components/unifi/controller.py
+++ b/homeassistant/components/unifi/controller.py
@@ -9,6 +9,7 @@ from typing import Any
 
 from aiohttp import CookieJar
 import aiounifi
+from aiounifi.interfaces.api_handlers import ItemEvent
 from aiounifi.interfaces.messages import DATA_CLIENT_REMOVED, DATA_EVENT
 from aiounifi.models.event import EventKey
 from aiounifi.websocket import WebsocketSignal, WebsocketState
@@ -31,6 +32,7 @@ from homeassistant.helpers import (
 )
 from homeassistant.helpers.device_registry import CONNECTION_NETWORK_MAC
 from homeassistant.helpers.dispatcher import async_dispatcher_send
+from homeassistant.helpers.entity_platform import AddEntitiesCallback
 from homeassistant.helpers.entity_registry import async_entries_for_config_entry
 from homeassistant.helpers.event import async_track_time_interval
 import homeassistant.util.dt as dt_util
@@ -62,6 +64,7 @@ from .const import (
     PLATFORMS,
     UNIFI_WIRELESS_CLIENTS,
 )
+from .entity import UnifiEntity, UnifiEntityDescription
 from .errors import AuthenticationRequired, CannotConnect
 
 RETRY_TIMER = 15
@@ -183,6 +186,44 @@ class UniFiController:
                 return client.mac
         return None
 
+    @callback
+    def register_platform_add_entities(
+        self,
+        unifi_platform_entity: type[UnifiEntity],
+        descriptions: tuple[UnifiEntityDescription, ...],
+        async_add_entities: AddEntitiesCallback,
+    ) -> None:
+        """Subscribe to UniFi API handlers and create entities."""
+
+        @callback
+        def async_load_entities(description: UnifiEntityDescription) -> None:
+            """Load and subscribe to UniFi endpoints."""
+            entities: list[UnifiEntity] = []
+            api_handler = description.api_handler_fn(self.api)
+
+            @callback
+            def async_create_entity(event: ItemEvent, obj_id: str) -> None:
+                """Create UniFi entity."""
+                if not description.allowed_fn(
+                    self, obj_id
+                ) or not description.supported_fn(self.api, obj_id):
+                    return
+
+                entity = unifi_platform_entity(obj_id, self, description)
+                if event == ItemEvent.ADDED:
+                    async_add_entities([entity])
+                    return
+                entities.append(entity)
+
+            for obj_id in api_handler:
+                async_create_entity(ItemEvent.CHANGED, obj_id)
+            async_add_entities(entities)
+
+            api_handler.subscribe(async_create_entity, ItemEvent.ADDED)
+
+        for description in descriptions:
+            async_load_entities(description)
+
     @callback
     def async_unifi_signalling_callback(self, signal, data):
         """Handle messages back from UniFi library."""
diff --git a/homeassistant/components/unifi/entity.py b/homeassistant/components/unifi/entity.py
index 79a80fad73c..b7aed362133 100644
--- a/homeassistant/components/unifi/entity.py
+++ b/homeassistant/components/unifi/entity.py
@@ -4,7 +4,7 @@ from __future__ import annotations
 from abc import abstractmethod
 from collections.abc import Callable
 from dataclasses import dataclass
-from typing import Generic, TypeVar
+from typing import TYPE_CHECKING, Generic, TypeVar
 
 import aiounifi
 from aiounifi.interfaces.api_handlers import CallbackType, ItemEvent, UnsubscribeType
@@ -17,7 +17,8 @@ from homeassistant.helpers import entity_registry as er
 from homeassistant.helpers.dispatcher import async_dispatcher_connect
 from homeassistant.helpers.entity import DeviceInfo, Entity, EntityDescription
 
-from .controller import UniFiController
+if TYPE_CHECKING:
+    from .controller import UniFiController
 
 DataT = TypeVar("DataT", bound=Device)
 HandlerT = TypeVar("HandlerT", bound=Devices)
diff --git a/homeassistant/components/unifi/update.py b/homeassistant/components/unifi/update.py
index 6cff6b7932d..36a94b73da2 100644
--- a/homeassistant/components/unifi/update.py
+++ b/homeassistant/components/unifi/update.py
@@ -103,35 +103,9 @@ async def async_setup_entry(
 ) -> None:
     """Set up update entities for UniFi Network integration."""
     controller: UniFiController = hass.data[UNIFI_DOMAIN][config_entry.entry_id]
-
-    @callback
-    def async_load_entities(description: UnifiUpdateEntityDescription) -> None:
-        """Load and subscribe to UniFi devices."""
-        entities: list[UpdateEntity] = []
-        api_handler = description.api_handler_fn(controller.api)
-
-        @callback
-        def async_create_entity(event: ItemEvent, obj_id: str) -> None:
-            """Create UniFi entity."""
-            if not description.allowed_fn(
-                controller, obj_id
-            ) or not description.supported_fn(controller.api, obj_id):
-                return
-
-            entity = UnifiDeviceUpdateEntity(obj_id, controller, description)
-            if event == ItemEvent.ADDED:
-                async_add_entities([entity])
-                return
-            entities.append(entity)
-
-        for obj_id in api_handler:
-            async_create_entity(ItemEvent.CHANGED, obj_id)
-        async_add_entities(entities)
-
-        api_handler.subscribe(async_create_entity, ItemEvent.ADDED)
-
-    for description in ENTITY_DESCRIPTIONS:
-        async_load_entities(description)
+    controller.register_platform_add_entities(
+        UnifiDeviceUpdateEntity, ENTITY_DESCRIPTIONS, async_add_entities
+    )
 
 
 class UnifiDeviceUpdateEntity(UnifiEntity[HandlerT, DataT], UpdateEntity):