diff --git a/homeassistant/components/notify/googlevoice.py b/homeassistant/components/notify/googlevoice.py
index 2e0cf205097..a1ce39a6129 100644
--- a/homeassistant/components/notify/googlevoice.py
+++ b/homeassistant/components/notify/googlevoice.py
@@ -45,6 +45,10 @@ class GoogleVoiceSMSNotificationService(BaseNotificationService):
         """ Send SMS to specified target user cell. """
 
         targets = kwargs.get(ATTR_TARGET)
+
+        if not isinstance(targets, list):
+            targets = [targets]
+
         self.voice.login(self.username, self.password)
 
         for target in targets: