diff --git a/homeassistant/components/hunterdouglas_powerview/config_flow.py b/homeassistant/components/hunterdouglas_powerview/config_flow.py
index 869d703b641..6ff7a0027ba 100644
--- a/homeassistant/components/hunterdouglas_powerview/config_flow.py
+++ b/homeassistant/components/hunterdouglas_powerview/config_flow.py
@@ -19,6 +19,7 @@ _LOGGER = logging.getLogger(__name__)
 
 DATA_SCHEMA = vol.Schema({vol.Required(CONF_HOST): str})
 HAP_SUFFIX = "._hap._tcp.local."
+POWERVIEW_SUFFIX = "._powerview._tcp.local."
 
 
 async def validate_input(hass: core.HomeAssistant, hub_address: str) -> dict[str, str]:
@@ -91,6 +92,15 @@ class ConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
         self.discovered_name = discovery_info[HOSTNAME]
         return await self.async_step_discovery_confirm()
 
+    async def async_step_zeroconf(self, discovery_info):
+        """Handle zeroconf discovery."""
+        self.discovered_ip = discovery_info[CONF_HOST]
+        name = discovery_info[CONF_NAME]
+        if name.endswith(POWERVIEW_SUFFIX):
+            name = name[: -len(POWERVIEW_SUFFIX)]
+        self.discovered_name = name
+        return await self.async_step_discovery_confirm()
+
     async def async_step_homekit(self, discovery_info):
         """Handle HomeKit discovery."""
         self.discovered_ip = discovery_info[CONF_HOST]
diff --git a/homeassistant/components/hunterdouglas_powerview/manifest.json b/homeassistant/components/hunterdouglas_powerview/manifest.json
index 15a993d6d48..ad763a33bc8 100644
--- a/homeassistant/components/hunterdouglas_powerview/manifest.json
+++ b/homeassistant/components/hunterdouglas_powerview/manifest.json
@@ -14,5 +14,6 @@
       "macaddress": "002674*"
     }
   ],
+  "zeroconf": ["_powerview._tcp.local."],
   "iot_class": "local_polling"
 }
diff --git a/homeassistant/generated/zeroconf.py b/homeassistant/generated/zeroconf.py
index 0826dc4a593..8b6075d9e3b 100644
--- a/homeassistant/generated/zeroconf.py
+++ b/homeassistant/generated/zeroconf.py
@@ -158,6 +158,11 @@ ZEROCONF = {
             "domain": "plugwise"
         }
     ],
+    "_powerview._tcp.local.": [
+        {
+            "domain": "hunterdouglas_powerview"
+        }
+    ],
     "_printer._tcp.local.": [
         {
             "domain": "brother",
diff --git a/tests/components/hunterdouglas_powerview/test_config_flow.py b/tests/components/hunterdouglas_powerview/test_config_flow.py
index 60ee532c73f..712ebea64a9 100644
--- a/tests/components/hunterdouglas_powerview/test_config_flow.py
+++ b/tests/components/hunterdouglas_powerview/test_config_flow.py
@@ -16,6 +16,11 @@ HOMEKIT_DISCOVERY_INFO = {
     "properties": {"id": "AA::BB::CC::DD::EE::FF"},
 }
 
+ZEROCONF_DISCOVERY_INFO = {
+    "name": "Hunter Douglas Powerview Hub._powerview._tcp.local.",
+    "host": "1.2.3.4",
+}
+
 DHCP_DISCOVERY_INFO = {"hostname": "Hunter Douglas Powerview Hub", "ip": "1.2.3.4"}
 
 DISCOVERY_DATA = [
@@ -27,6 +32,7 @@ DISCOVERY_DATA = [
         config_entries.SOURCE_DHCP,
         DHCP_DISCOVERY_INFO,
     ),
+    (config_entries.SOURCE_ZEROCONF, ZEROCONF_DISCOVERY_INFO),
 ]