diff --git a/homeassistant/components/rest/binary_sensor.py b/homeassistant/components/rest/binary_sensor.py
index 0568203a91c..5aafd727178 100644
--- a/homeassistant/components/rest/binary_sensor.py
+++ b/homeassistant/components/rest/binary_sensor.py
@@ -4,6 +4,7 @@ from __future__ import annotations
 
 import logging
 import ssl
+from xml.parsers.expat import ExpatError
 
 import voluptuous as vol
 
@@ -149,24 +150,31 @@ class RestBinarySensor(ManualTriggerEntity, RestEntity, BinarySensorEntity):
             self._attr_is_on = False
             return
 
-        response = self.rest.data
+        try:
+            response = self.rest.data_without_xml()
+        except ExpatError as err:
+            self._attr_is_on = False
+            _LOGGER.warning(
+                "REST xml result could not be parsed and converted to JSON: %s", err
+            )
+            return
 
         raw_value = response
 
-        if self._value_template is not None:
+        if response is not None and self._value_template is not None:
             response = self._value_template.async_render_with_possible_json_value(
-                self.rest.data, False
+                response, False
             )
 
         try:
-            self._attr_is_on = bool(int(response))
+            self._attr_is_on = bool(int(str(response)))
         except ValueError:
             self._attr_is_on = {
                 "true": True,
                 "on": True,
                 "open": True,
                 "yes": True,
-            }.get(response.lower(), False)
+            }.get(str(response).lower(), False)
 
         self._process_manual_data(raw_value)
         self.async_write_ha_state()
diff --git a/homeassistant/components/rest/data.py b/homeassistant/components/rest/data.py
index 4c9667e7651..e198202ae57 100644
--- a/homeassistant/components/rest/data.py
+++ b/homeassistant/components/rest/data.py
@@ -4,7 +4,6 @@ from __future__ import annotations
 
 import logging
 import ssl
-from xml.parsers.expat import ExpatError
 
 import httpx
 import xmltodict
@@ -79,14 +78,8 @@ class RestData:
             and (content_type := headers.get("content-type"))
             and content_type.startswith(XML_MIME_TYPES)
         ):
-            try:
-                value = json_dumps(xmltodict.parse(value))
-            except ExpatError:
-                _LOGGER.warning(
-                    "REST xml result could not be parsed and converted to JSON"
-                )
-            else:
-                _LOGGER.debug("JSON converted from XML: %s", value)
+            value = json_dumps(xmltodict.parse(value))
+            _LOGGER.debug("JSON converted from XML: %s", value)
         return value
 
     async def async_update(self, log_errors: bool = True) -> None:
diff --git a/homeassistant/components/rest/sensor.py b/homeassistant/components/rest/sensor.py
index 199ab3721c3..810d286d147 100644
--- a/homeassistant/components/rest/sensor.py
+++ b/homeassistant/components/rest/sensor.py
@@ -5,6 +5,7 @@ from __future__ import annotations
 import logging
 import ssl
 from typing import Any
+from xml.parsers.expat import ExpatError
 
 import voluptuous as vol
 
@@ -159,7 +160,13 @@ class RestSensor(ManualTriggerSensorEntity, RestEntity):
 
     def _update_from_rest_data(self) -> None:
         """Update state from the rest data."""
-        value = self.rest.data_without_xml()
+        try:
+            value = self.rest.data_without_xml()
+        except ExpatError as err:
+            _LOGGER.warning(
+                "REST xml result could not be parsed and converted to JSON: %s", err
+            )
+            value = self.rest.data
 
         if self._json_attrs:
             self._attr_extra_state_attributes = parse_json_attributes(
diff --git a/tests/components/rest/test_binary_sensor.py b/tests/components/rest/test_binary_sensor.py
index 39e6a7aea0d..65ec6bf5c05 100644
--- a/tests/components/rest/test_binary_sensor.py
+++ b/tests/components/rest/test_binary_sensor.py
@@ -362,6 +362,77 @@ async def test_setup_get_on(hass: HomeAssistant) -> None:
     assert state.state == STATE_ON
 
 
+@respx.mock
+async def test_setup_get_xml(hass: HomeAssistant) -> None:
+    """Test setup with valid xml configuration."""
+    respx.get("http://localhost").respond(
+        status_code=HTTPStatus.OK,
+        headers={"content-type": "text/xml"},
+        content="<dog>1</dog>",
+    )
+    assert await async_setup_component(
+        hass,
+        BINARY_SENSOR_DOMAIN,
+        {
+            BINARY_SENSOR_DOMAIN: {
+                "platform": DOMAIN,
+                "resource": "http://localhost",
+                "method": "GET",
+                "value_template": "{{ value_json.dog }}",
+                "name": "foo",
+                "verify_ssl": "true",
+                "timeout": 30,
+            }
+        },
+    )
+    await hass.async_block_till_done()
+    assert len(hass.states.async_all(BINARY_SENSOR_DOMAIN)) == 1
+
+    state = hass.states.get("binary_sensor.foo")
+    assert state.state == STATE_ON
+
+
+@respx.mock
+@pytest.mark.parametrize(
+    ("content"),
+    [
+        (""),
+        ("<open></close>"),
+    ],
+)
+async def test_setup_get_bad_xml(
+    hass: HomeAssistant, caplog: pytest.LogCaptureFixture, content: str
+) -> None:
+    """Test attributes get extracted from a XML result with bad xml."""
+
+    respx.get("http://localhost").respond(
+        status_code=HTTPStatus.OK,
+        headers={"content-type": "text/xml"},
+        content=content,
+    )
+    assert await async_setup_component(
+        hass,
+        BINARY_SENSOR_DOMAIN,
+        {
+            BINARY_SENSOR_DOMAIN: {
+                "platform": DOMAIN,
+                "resource": "http://localhost",
+                "method": "GET",
+                "value_template": "{{ value_json.toplevel.master_value }}",
+                "name": "foo",
+                "verify_ssl": "true",
+                "timeout": 30,
+            }
+        },
+    )
+    await hass.async_block_till_done()
+    assert len(hass.states.async_all(BINARY_SENSOR_DOMAIN)) == 1
+    state = hass.states.get("binary_sensor.foo")
+
+    assert state.state == STATE_OFF
+    assert "REST xml result could not be parsed" in caplog.text
+
+
 @respx.mock
 async def test_setup_with_exception(hass: HomeAssistant) -> None:
     """Test setup with exception."""
diff --git a/tests/components/rest/test_sensor.py b/tests/components/rest/test_sensor.py
index 9af1ac9273e..2e02063b215 100644
--- a/tests/components/rest/test_sensor.py
+++ b/tests/components/rest/test_sensor.py
@@ -868,15 +868,25 @@ async def test_update_with_application_xml_convert_json_attrs_with_jsonattr_temp
 
 
 @respx.mock
+@pytest.mark.parametrize(
+    ("content", "error_message"),
+    [
+        ("", "Empty reply"),
+        ("<open></close>", "Erroneous JSON"),
+    ],
+)
 async def test_update_with_xml_convert_bad_xml(
-    hass: HomeAssistant, caplog: pytest.LogCaptureFixture
+    hass: HomeAssistant,
+    caplog: pytest.LogCaptureFixture,
+    content: str,
+    error_message: str,
 ) -> None:
     """Test attributes get extracted from a XML result with bad xml."""
 
     respx.get("http://localhost").respond(
         status_code=HTTPStatus.OK,
         headers={"content-type": "text/xml"},
-        content="",
+        content=content,
     )
     assert await async_setup_component(
         hass,
@@ -901,7 +911,7 @@ async def test_update_with_xml_convert_bad_xml(
 
     assert state.state == STATE_UNKNOWN
     assert "REST xml result could not be parsed" in caplog.text
-    assert "Empty reply" in caplog.text
+    assert error_message in caplog.text
 
 
 @respx.mock