diff --git a/homeassistant/components/adguard/sensor.py b/homeassistant/components/adguard/sensor.py
index f24aa20d28d..9f1c0a5b0fe 100644
--- a/homeassistant/components/adguard/sensor.py
+++ b/homeassistant/components/adguard/sensor.py
@@ -39,56 +39,56 @@ class AdGuardHomeEntityDescription(
 SENSORS: tuple[AdGuardHomeEntityDescription, ...] = (
     AdGuardHomeEntityDescription(
         key="dns_queries",
-        name="DNS queries",
+        translation_key="dns_queries",
         icon="mdi:magnify",
         native_unit_of_measurement="queries",
         value_fn=lambda adguard: adguard.stats.dns_queries(),
     ),
     AdGuardHomeEntityDescription(
         key="blocked_filtering",
-        name="DNS queries blocked",
+        translation_key="dns_queries_blocked",
         icon="mdi:magnify-close",
         native_unit_of_measurement="queries",
         value_fn=lambda adguard: adguard.stats.blocked_filtering(),
     ),
     AdGuardHomeEntityDescription(
         key="blocked_percentage",
-        name="DNS queries blocked ratio",
+        translation_key="dns_queries_blocked_ratio",
         icon="mdi:magnify-close",
         native_unit_of_measurement=PERCENTAGE,
         value_fn=lambda adguard: adguard.stats.blocked_percentage(),
     ),
     AdGuardHomeEntityDescription(
         key="blocked_parental",
-        name="Parental control blocked",
+        translation_key="parental_control_blocked",
         icon="mdi:human-male-girl",
         native_unit_of_measurement="requests",
         value_fn=lambda adguard: adguard.stats.replaced_parental(),
     ),
     AdGuardHomeEntityDescription(
         key="blocked_safebrowsing",
-        name="Safe browsing blocked",
+        translation_key="safe_browsing_blocked",
         icon="mdi:shield-half-full",
         native_unit_of_measurement="requests",
         value_fn=lambda adguard: adguard.stats.replaced_safebrowsing(),
     ),
     AdGuardHomeEntityDescription(
         key="enforced_safesearch",
-        name="Safe searches enforced",
+        translation_key="safe_searches_enforced",
         icon="mdi:shield-search",
         native_unit_of_measurement="requests",
         value_fn=lambda adguard: adguard.stats.replaced_safesearch(),
     ),
     AdGuardHomeEntityDescription(
         key="average_speed",
-        name="Average processing speed",
+        translation_key="average_processing_speed",
         icon="mdi:speedometer",
         native_unit_of_measurement=UnitOfTime.MILLISECONDS,
         value_fn=lambda adguard: adguard.stats.avg_processing_time(),
     ),
     AdGuardHomeEntityDescription(
         key="rules_count",
-        name="Rules count",
+        translation_key="rules_count",
         icon="mdi:counter",
         native_unit_of_measurement="rules",
         value_fn=lambda adguard: adguard.filtering.rules_count(allowlist=False),
diff --git a/homeassistant/components/adguard/strings.json b/homeassistant/components/adguard/strings.json
index e593d4199a4..bde73e82b37 100644
--- a/homeassistant/components/adguard/strings.json
+++ b/homeassistant/components/adguard/strings.json
@@ -24,5 +24,53 @@
       "existing_instance_updated": "Updated existing configuration.",
       "already_configured": "[%key:common::config_flow::abort::already_configured_service%]"
     }
+  },
+  "entity": {
+    "sensor": {
+      "dns_queries": {
+        "name": "DNS queries"
+      },
+      "dns_queries_blocked": {
+        "name": "DNS queries blocked"
+      },
+      "dns_queries_blocked_ratio": {
+        "name": "DNS queries blocked ratio"
+      },
+      "parental_control_blocked": {
+        "name": "Parental control blocked"
+      },
+      "safe_browsing_blocked": {
+        "name": "Safe browsing blocked"
+      },
+      "safe_searches_enforced": {
+        "name": "Safe searches enforced"
+      },
+      "average_processing_speed": {
+        "name": "Average processing speed"
+      },
+      "rules_count": {
+        "name": "Rules count"
+      }
+    },
+    "switch": {
+      "protection": {
+        "name": "Protection"
+      },
+      "parental": {
+        "name": "Parental control"
+      },
+      "safe_search": {
+        "name": "Safe search"
+      },
+      "safe_browsing": {
+        "name": "Safe browsing"
+      },
+      "filtering": {
+        "name": "Filtering"
+      },
+      "query_log": {
+        "name": "Query log"
+      }
+    }
   }
 }
diff --git a/homeassistant/components/adguard/switch.py b/homeassistant/components/adguard/switch.py
index a359bf86c2d..1020e8690f1 100644
--- a/homeassistant/components/adguard/switch.py
+++ b/homeassistant/components/adguard/switch.py
@@ -40,7 +40,7 @@ class AdGuardHomeSwitchEntityDescription(
 SWITCHES: tuple[AdGuardHomeSwitchEntityDescription, ...] = (
     AdGuardHomeSwitchEntityDescription(
         key="protection",
-        name="Protection",
+        translation_key="protection",
         icon="mdi:shield-check",
         is_on_fn=lambda adguard: adguard.protection_enabled,
         turn_on_fn=lambda adguard: adguard.enable_protection,
@@ -48,7 +48,7 @@ SWITCHES: tuple[AdGuardHomeSwitchEntityDescription, ...] = (
     ),
     AdGuardHomeSwitchEntityDescription(
         key="parental",
-        name="Parental control",
+        translation_key="parental",
         icon="mdi:shield-check",
         is_on_fn=lambda adguard: adguard.parental.enabled,
         turn_on_fn=lambda adguard: adguard.parental.enable,
@@ -56,7 +56,7 @@ SWITCHES: tuple[AdGuardHomeSwitchEntityDescription, ...] = (
     ),
     AdGuardHomeSwitchEntityDescription(
         key="safesearch",
-        name="Safe search",
+        translation_key="safe_search",
         icon="mdi:shield-check",
         is_on_fn=lambda adguard: adguard.safesearch.enabled,
         turn_on_fn=lambda adguard: adguard.safesearch.enable,
@@ -64,7 +64,7 @@ SWITCHES: tuple[AdGuardHomeSwitchEntityDescription, ...] = (
     ),
     AdGuardHomeSwitchEntityDescription(
         key="safebrowsing",
-        name="Safe browsing",
+        translation_key="safe_browsing",
         icon="mdi:shield-check",
         is_on_fn=lambda adguard: adguard.safebrowsing.enabled,
         turn_on_fn=lambda adguard: adguard.safebrowsing.enable,
@@ -72,7 +72,7 @@ SWITCHES: tuple[AdGuardHomeSwitchEntityDescription, ...] = (
     ),
     AdGuardHomeSwitchEntityDescription(
         key="filtering",
-        name="Filtering",
+        translation_key="filtering",
         icon="mdi:shield-check",
         is_on_fn=lambda adguard: adguard.filtering.enabled,
         turn_on_fn=lambda adguard: adguard.filtering.enable,
@@ -80,7 +80,7 @@ SWITCHES: tuple[AdGuardHomeSwitchEntityDescription, ...] = (
     ),
     AdGuardHomeSwitchEntityDescription(
         key="querylog",
-        name="Query log",
+        translation_key="query_log",
         icon="mdi:shield-check",
         is_on_fn=lambda adguard: adguard.querylog.enabled,
         turn_on_fn=lambda adguard: adguard.querylog.enable,