diff --git a/homeassistant/helpers/entity.py b/homeassistant/helpers/entity.py
index 63b70aa13d9..9d9e685d6a8 100644
--- a/homeassistant/helpers/entity.py
+++ b/homeassistant/helpers/entity.py
@@ -579,6 +579,25 @@ class Entity(ABC):
             return f"{state:.{FLOAT_PRECISION}}"
         return str(state)
 
+    def _friendly_name_internal(self) -> str | None:
+        """Return the friendly name.
+
+        If has_entity_name is False, this returns self.name
+        If has_entity_name is True, this returns device.name + self.name
+        """
+        if not self.has_entity_name or not self.registry_entry:
+            return self.name
+
+        device_registry = dr.async_get(self.hass)
+        if not (device_id := self.registry_entry.device_id) or not (
+            device_entry := device_registry.async_get(device_id)
+        ):
+            return self.name
+
+        if not (name := self.name):
+            return device_entry.name_by_user or device_entry.name
+        return f"{device_entry.name_by_user or device_entry.name} {name}"
+
     @callback
     def _async_write_ha_state(self) -> None:
         """Write the state to the state machine."""
@@ -586,7 +605,11 @@ class Entity(ABC):
             # Polling returned after the entity has already been removed
             return
 
-        if self.registry_entry and self.registry_entry.disabled_by:
+        hass = self.hass
+        entity_id = self.entity_id
+        entry = self.registry_entry
+
+        if entry and entry.disabled_by:
             if not self._disabled_reported:
                 self._disabled_reported = True
                 assert self.platform is not None
@@ -595,7 +618,7 @@ class Entity(ABC):
                         "Entity %s is incorrectly being triggered for updates while it"
                         " is disabled. This is a bug in the %s integration"
                     ),
-                    self.entity_id,
+                    entity_id,
                     self.platform.platform_name,
                 )
             return
@@ -614,8 +637,6 @@ class Entity(ABC):
         if (unit_of_measurement := self.unit_of_measurement) is not None:
             attr[ATTR_UNIT_OF_MEASUREMENT] = unit_of_measurement
 
-        entry = self.registry_entry
-
         if assumed_state := self.assumed_state:
             attr[ATTR_ASSUMED_STATE] = assumed_state
 
@@ -633,26 +654,9 @@ class Entity(ABC):
         if (icon := (entry and entry.icon) or self.icon) is not None:
             attr[ATTR_ICON] = icon
 
-        def friendly_name() -> str | None:
-            """Return the friendly name.
-
-            If has_entity_name is False, this returns self.name
-            If has_entity_name is True, this returns device.name + self.name
-            """
-            if not self.has_entity_name or not self.registry_entry:
-                return self.name
-
-            device_registry = dr.async_get(self.hass)
-            if not (device_id := self.registry_entry.device_id) or not (
-                device_entry := device_registry.async_get(device_id)
-            ):
-                return self.name
-
-            if not self.name:
-                return device_entry.name_by_user or device_entry.name
-            return f"{device_entry.name_by_user or device_entry.name} {self.name}"
-
-        if (name := (entry and entry.name) or friendly_name()) is not None:
+        if (
+            name := (entry and entry.name) or self._friendly_name_internal()
+        ) is not None:
             attr[ATTR_FRIENDLY_NAME] = name
 
         if (supported_features := self.supported_features) is not None:
@@ -665,15 +669,15 @@ class Entity(ABC):
             report_issue = self._suggest_report_issue()
             _LOGGER.warning(
                 "Updating state for %s (%s) took %.3f seconds. Please %s",
-                self.entity_id,
+                entity_id,
                 type(self),
                 end - start,
                 report_issue,
             )
 
         # Overwrite properties that have been set in the config file.
-        if DATA_CUSTOMIZE in self.hass.data:
-            attr.update(self.hass.data[DATA_CUSTOMIZE].get(self.entity_id))
+        if customize := hass.data.get(DATA_CUSTOMIZE):
+            attr.update(customize.get(entity_id))
 
         if (
             self._context_set is not None
@@ -682,9 +686,7 @@ class Entity(ABC):
             self._context = None
             self._context_set = None
 
-        self.hass.states.async_set(
-            self.entity_id, state, attr, self.force_update, self._context
-        )
+        hass.states.async_set(entity_id, state, attr, self.force_update, self._context)
 
     def schedule_update_ha_state(self, force_refresh: bool = False) -> None:
         """Schedule an update ha state change task.