diff --git a/homeassistant/components/analytics_insights/strings.json b/homeassistant/components/analytics_insights/strings.json
index 96ec59f299b..96f13243868 100644
--- a/homeassistant/components/analytics_insights/strings.json
+++ b/homeassistant/components/analytics_insights/strings.json
@@ -3,7 +3,8 @@
     "step": {
       "user": {
         "data": {
-          "tracked_integrations": "Integrations"
+          "tracked_integrations": "Integrations",
+          "tracked_custom_integrations": "Custom integrations"
         }
       }
     },