diff --git a/homeassistant/components/tailwind/__init__.py b/homeassistant/components/tailwind/__init__.py
index b71fd1cd0fc..f4772050e5a 100644
--- a/homeassistant/components/tailwind/__init__.py
+++ b/homeassistant/components/tailwind/__init__.py
@@ -4,6 +4,7 @@ from __future__ import annotations
 from homeassistant.config_entries import ConfigEntry
 from homeassistant.const import Platform
 from homeassistant.core import HomeAssistant
+from homeassistant.helpers import device_registry as dr
 
 from .const import DOMAIN
 from .coordinator import TailwindDataUpdateCoordinator
@@ -17,6 +18,20 @@ async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
     await coordinator.async_config_entry_first_refresh()
 
     hass.data.setdefault(DOMAIN, {})[entry.entry_id] = coordinator
+
+    # Register the Tailwind device, since other entities will have it as a parent.
+    # This prevents a child device being created before the parent ending up
+    # with a missing via_device.
+    device_registry = dr.async_get(hass)
+    device_registry.async_get_or_create(
+        config_entry_id=entry.entry_id,
+        identifiers={(DOMAIN, coordinator.data.device_id)},
+        connections={(dr.CONNECTION_NETWORK_MAC, coordinator.data.mac_address)},
+        manufacturer="Tailwind",
+        model=coordinator.data.product,
+        sw_version=coordinator.data.firmware_version,
+    )
+
     await hass.config_entries.async_forward_entry_setups(entry, PLATFORMS)
 
     return True
diff --git a/homeassistant/components/tailwind/entity.py b/homeassistant/components/tailwind/entity.py
index a97d74490dc..843cc600582 100644
--- a/homeassistant/components/tailwind/entity.py
+++ b/homeassistant/components/tailwind/entity.py
@@ -1,7 +1,7 @@
 """Base entity for the Tailwind integration."""
 from __future__ import annotations
 
-from homeassistant.helpers.device_registry import CONNECTION_NETWORK_MAC, DeviceInfo
+from homeassistant.helpers.device_registry import DeviceInfo
 from homeassistant.helpers.entity import EntityDescription
 from homeassistant.helpers.update_coordinator import CoordinatorEntity
 
@@ -25,10 +25,6 @@ class TailwindEntity(CoordinatorEntity[TailwindDataUpdateCoordinator]):
         self._attr_unique_id = f"{coordinator.data.device_id}-{entity_description.key}"
         self._attr_device_info = DeviceInfo(
             identifiers={(DOMAIN, coordinator.data.device_id)},
-            connections={(CONNECTION_NETWORK_MAC, coordinator.data.mac_address)},
-            manufacturer="Tailwind",
-            model=coordinator.data.product,
-            sw_version=coordinator.data.firmware_version,
         )
 
 
diff --git a/tests/components/tailwind/snapshots/test_binary_sensor.ambr b/tests/components/tailwind/snapshots/test_binary_sensor.ambr
index e3da11f28d1..68a503e7fc0 100644
--- a/tests/components/tailwind/snapshots/test_binary_sensor.ambr
+++ b/tests/components/tailwind/snapshots/test_binary_sensor.ambr
@@ -212,7 +212,7 @@
     'serial_number': None,
     'suggested_area': None,
     'sw_version': '10.10',
-    'via_device_id': None,
+    'via_device_id': <ANY>,
   })
 # ---
 # name: test_number_entities[binary_sensor.door_2_operational_status]
@@ -284,6 +284,6 @@
     'serial_number': None,
     'suggested_area': None,
     'sw_version': '10.10',
-    'via_device_id': None,
+    'via_device_id': <ANY>,
   })
 # ---
diff --git a/tests/components/tailwind/snapshots/test_cover.ambr b/tests/components/tailwind/snapshots/test_cover.ambr
index 4e94c1084e4..e5d6306778f 100644
--- a/tests/components/tailwind/snapshots/test_cover.ambr
+++ b/tests/components/tailwind/snapshots/test_cover.ambr
@@ -69,7 +69,7 @@
     'serial_number': None,
     'suggested_area': None,
     'sw_version': '10.10',
-    'via_device_id': None,
+    'via_device_id': <ANY>,
   })
 # ---
 # name: test_cover_entities[cover.door_2]
@@ -142,6 +142,6 @@
     'serial_number': None,
     'suggested_area': None,
     'sw_version': '10.10',
-    'via_device_id': None,
+    'via_device_id': <ANY>,
   })
 # ---