diff --git a/homeassistant/helpers/deprecation.py b/homeassistant/helpers/deprecation.py
index 307a297272c..c499dd0b6cd 100644
--- a/homeassistant/helpers/deprecation.py
+++ b/homeassistant/helpers/deprecation.py
@@ -2,12 +2,17 @@
 from __future__ import annotations
 
 from collections.abc import Callable
+from contextlib import suppress
 import functools
 import inspect
 import logging
 from typing import Any, ParamSpec, TypeVar
 
-from ..helpers.frame import MissingIntegrationFrame, get_integration_frame
+from homeassistant.core import HomeAssistant, async_get_hass
+from homeassistant.exceptions import HomeAssistantError
+from homeassistant.loader import async_suggest_report_issue
+
+from .frame import MissingIntegrationFrame, get_integration_frame
 
 _ObjectT = TypeVar("_ObjectT", bound=object)
 _R = TypeVar("_R")
@@ -134,16 +139,24 @@ def _print_deprecation_warning(obj: Any, replacement: str, description: str) ->
     try:
         integration_frame = get_integration_frame()
         if integration_frame.custom_integration:
+            hass: HomeAssistant | None = None
+            with suppress(HomeAssistantError):
+                hass = async_get_hass()
+            report_issue = async_suggest_report_issue(
+                hass,
+                integration_domain=integration_frame.integration,
+                module=integration_frame.module,
+            )
             logger.warning(
                 (
                     "%s was called from %s, this is a deprecated %s. Use %s instead,"
-                    " please report this to the maintainer of %s"
+                    " please %s"
                 ),
                 obj.__name__,
                 integration_frame.integration,
                 description,
                 replacement,
-                integration_frame.integration,
+                report_issue,
             )
         else:
             logger.warning(
diff --git a/tests/helpers/test_deprecation.py b/tests/helpers/test_deprecation.py
index 9a24cda74dd..1216bd6e293 100644
--- a/tests/helpers/test_deprecation.py
+++ b/tests/helpers/test_deprecation.py
@@ -3,6 +3,7 @@ from unittest.mock import MagicMock, Mock, patch
 
 import pytest
 
+from homeassistant.core import HomeAssistant
 from homeassistant.helpers.deprecation import (
     deprecated_class,
     deprecated_function,
@@ -10,6 +11,8 @@ from homeassistant.helpers.deprecation import (
     get_deprecated,
 )
 
+from tests.common import MockModule, mock_integration
+
 
 class MockBaseClassDeprecatedProperty:
     """Mock base class for deprecated testing."""
@@ -173,6 +176,7 @@ def test_deprecated_function_called_from_built_in_integration(
 
 
 def test_deprecated_function_called_from_custom_integration(
+    hass: HomeAssistant,
     caplog: pytest.LogCaptureFixture,
 ) -> None:
     """Test deprecated_function decorator.
@@ -180,6 +184,8 @@ def test_deprecated_function_called_from_custom_integration(
     This tests the behavior when the calling integration is custom.
     """
 
+    mock_integration(hass, MockModule("hue"), built_in=False)
+
     @deprecated_function("new_function")
     def mock_deprecated_function():
         pass
@@ -207,6 +213,6 @@ def test_deprecated_function_called_from_custom_integration(
         mock_deprecated_function()
     assert (
         "mock_deprecated_function was called from hue, this is a deprecated function. "
-        "Use new_function instead, please report this to the maintainer of hue"
-        in caplog.text
+        "Use new_function instead, please report it to the author of the 'hue' custom "
+        "integration" in caplog.text
     )