diff --git a/homeassistant/components/ntfy/__init__.py b/homeassistant/components/ntfy/__init__.py
index 44a8a7e00d9..cd9c35ca4e6 100644
--- a/homeassistant/components/ntfy/__init__.py
+++ b/homeassistant/components/ntfy/__init__.py
@@ -13,7 +13,7 @@ from aiontfy.exceptions import (
 )
 
 from homeassistant.config_entries import ConfigEntry
-from homeassistant.const import CONF_TOKEN, CONF_URL, Platform
+from homeassistant.const import CONF_TOKEN, CONF_URL, CONF_VERIFY_SSL, Platform
 from homeassistant.core import HomeAssistant
 from homeassistant.exceptions import ConfigEntryAuthFailed, ConfigEntryNotReady
 from homeassistant.helpers.aiohttp_client import async_get_clientsession
@@ -30,7 +30,7 @@ type NtfyConfigEntry = ConfigEntry[Ntfy]
 async def async_setup_entry(hass: HomeAssistant, entry: NtfyConfigEntry) -> bool:
     """Set up ntfy from a config entry."""
 
-    session = async_get_clientsession(hass)
+    session = async_get_clientsession(hass, entry.data.get(CONF_VERIFY_SSL, True))
     ntfy = Ntfy(entry.data[CONF_URL], session, token=entry.data.get(CONF_TOKEN))
 
     try:
diff --git a/homeassistant/components/ntfy/config_flow.py b/homeassistant/components/ntfy/config_flow.py
index ffbb1c762ed..04a6730aa73 100644
--- a/homeassistant/components/ntfy/config_flow.py
+++ b/homeassistant/components/ntfy/config_flow.py
@@ -33,6 +33,7 @@ from homeassistant.const import (
     CONF_TOKEN,
     CONF_URL,
     CONF_USERNAME,
+    CONF_VERIFY_SSL,
 )
 from homeassistant.core import callback
 from homeassistant.helpers.aiohttp_client import async_get_clientsession
@@ -54,6 +55,7 @@ STEP_USER_DATA_SCHEMA = vol.Schema(
                 autocomplete="url",
             ),
         ),
+        vol.Required(CONF_VERIFY_SSL, default=True): bool,
         vol.Required(SECTION_AUTH): data_entry_flow.section(
             vol.Schema(
                 {
@@ -123,7 +125,7 @@ class NtfyConfigFlow(ConfigFlow, domain=DOMAIN):
                     CONF_USERNAME: username,
                 }
             )
-            session = async_get_clientsession(self.hass)
+            session = async_get_clientsession(self.hass, user_input[CONF_VERIFY_SSL])
             if username:
                 ntfy = Ntfy(
                     user_input[CONF_URL],
@@ -160,6 +162,7 @@ class NtfyConfigFlow(ConfigFlow, domain=DOMAIN):
                         CONF_URL: url.human_repr(),
                         CONF_USERNAME: username,
                         CONF_TOKEN: token,
+                        CONF_VERIFY_SSL: user_input[CONF_VERIFY_SSL],
                     },
                 )
 
diff --git a/homeassistant/components/ntfy/strings.json b/homeassistant/components/ntfy/strings.json
index c60f618ed66..a48d158c896 100644
--- a/homeassistant/components/ntfy/strings.json
+++ b/homeassistant/components/ntfy/strings.json
@@ -8,10 +8,12 @@
       "user": {
         "description": "Set up **ntfy** push notification service",
         "data": {
-          "url": "Service URL"
+          "url": "Service URL",
+          "verify_ssl": "[%key:common::config_flow::data::verify_ssl%]"
         },
         "data_description": {
-          "url": "Address of the ntfy service. Modify this if you want to use a different server"
+          "url": "Address of the ntfy service. Modify this if you want to use a different server",
+          "verify_ssl": "Enable SSL certificate verification for secure connections. Disable only if connecting to a ntfy instance using a self-signed certificate"
         },
         "sections": {
           "auth": {
diff --git a/tests/components/ntfy/conftest.py b/tests/components/ntfy/conftest.py
index 52d6e413c4e..d9bc620b464 100644
--- a/tests/components/ntfy/conftest.py
+++ b/tests/components/ntfy/conftest.py
@@ -9,7 +9,7 @@ import pytest
 
 from homeassistant.components.ntfy.const import CONF_TOPIC, DOMAIN
 from homeassistant.config_entries import ConfigSubentryData
-from homeassistant.const import CONF_TOKEN, CONF_URL, CONF_USERNAME
+from homeassistant.const import CONF_TOKEN, CONF_URL, CONF_USERNAME, CONF_VERIFY_SSL
 
 from tests.common import MockConfigEntry, load_fixture
 
@@ -64,6 +64,7 @@ def mock_config_entry() -> MockConfigEntry:
             CONF_URL: "https://ntfy.sh/",
             CONF_USERNAME: None,
             CONF_TOKEN: "token",
+            CONF_VERIFY_SSL: True,
         },
         entry_id="123456789",
         subentries_data=[
diff --git a/tests/components/ntfy/test_config_flow.py b/tests/components/ntfy/test_config_flow.py
index e846b805298..2d3656536a9 100644
--- a/tests/components/ntfy/test_config_flow.py
+++ b/tests/components/ntfy/test_config_flow.py
@@ -20,6 +20,7 @@ from homeassistant.const import (
     CONF_TOKEN,
     CONF_URL,
     CONF_USERNAME,
+    CONF_VERIFY_SSL,
 )
 from homeassistant.core import HomeAssistant
 from homeassistant.data_entry_flow import FlowResultType
@@ -33,17 +34,24 @@ from tests.common import MockConfigEntry
         (
             {
                 CONF_URL: "https://ntfy.sh",
+                CONF_VERIFY_SSL: True,
                 SECTION_AUTH: {CONF_USERNAME: "username", CONF_PASSWORD: "password"},
             },
             {
                 CONF_URL: "https://ntfy.sh/",
+                CONF_VERIFY_SSL: True,
                 CONF_USERNAME: "username",
                 CONF_TOKEN: "token",
             },
         ),
         (
-            {CONF_URL: "https://ntfy.sh", SECTION_AUTH: {}},
-            {CONF_URL: "https://ntfy.sh/", CONF_USERNAME: None, CONF_TOKEN: "token"},
+            {CONF_URL: "https://ntfy.sh", CONF_VERIFY_SSL: True, SECTION_AUTH: {}},
+            {
+                CONF_URL: "https://ntfy.sh/",
+                CONF_VERIFY_SSL: True,
+                CONF_USERNAME: None,
+                CONF_TOKEN: "token",
+            },
         ),
     ],
 )
@@ -109,6 +117,7 @@ async def test_form_errors(
         result["flow_id"],
         {
             CONF_URL: "https://ntfy.sh",
+            CONF_VERIFY_SSL: True,
             SECTION_AUTH: {CONF_USERNAME: "username", CONF_PASSWORD: "password"},
         },
     )
@@ -121,6 +130,7 @@ async def test_form_errors(
         result["flow_id"],
         {
             CONF_URL: "https://ntfy.sh",
+            CONF_VERIFY_SSL: True,
             SECTION_AUTH: {CONF_USERNAME: "username", CONF_PASSWORD: "password"},
         },
     )
@@ -130,6 +140,7 @@ async def test_form_errors(
     assert result["title"] == "ntfy.sh"
     assert result["data"] == {
         CONF_URL: "https://ntfy.sh/",
+        CONF_VERIFY_SSL: True,
         CONF_USERNAME: "username",
         CONF_TOKEN: "token",
     }
@@ -151,7 +162,11 @@ async def test_form_already_configured(
 
     result = await hass.config_entries.flow.async_configure(
         result["flow_id"],
-        user_input={CONF_URL: "https://ntfy.sh", SECTION_AUTH: {}},
+        user_input={
+            CONF_URL: "https://ntfy.sh",
+            CONF_VERIFY_SSL: True,
+            SECTION_AUTH: {},
+        },
     )
 
     assert result["type"] is FlowResultType.ABORT
@@ -163,7 +178,7 @@ async def test_add_topic_flow(hass: HomeAssistant) -> None:
     """Test add topic subentry flow."""
     config_entry = MockConfigEntry(
         domain=DOMAIN,
-        data={CONF_URL: "https://ntfy.sh/", CONF_USERNAME: None},
+        data={CONF_URL: "https://ntfy.sh/", CONF_VERIFY_SSL: True, CONF_USERNAME: None},
     )
     config_entry.add_to_hass(hass)
 
@@ -211,7 +226,7 @@ async def test_generated_topic(hass: HomeAssistant, mock_random: AsyncMock) -> N
     """Test add topic subentry flow with generated topic name."""
     config_entry = MockConfigEntry(
         domain=DOMAIN,
-        data={CONF_URL: "https://ntfy.sh/"},
+        data={CONF_URL: "https://ntfy.sh/", CONF_VERIFY_SSL: True},
     )
     config_entry.add_to_hass(hass)
 
@@ -265,7 +280,7 @@ async def test_invalid_topic(hass: HomeAssistant, mock_random: AsyncMock) -> Non
     """Test add topic subentry flow with invalid topic name."""
     config_entry = MockConfigEntry(
         domain=DOMAIN,
-        data={CONF_URL: "https://ntfy.sh/"},
+        data={CONF_URL: "https://ntfy.sh/", CONF_VERIFY_SSL: True},
     )
     config_entry.add_to_hass(hass)