diff --git a/homeassistant/components/axis/config_flow.py b/homeassistant/components/axis/config_flow.py
index 0434ed71a22..84d9880b7f8 100644
--- a/homeassistant/components/axis/config_flow.py
+++ b/homeassistant/components/axis/config_flow.py
@@ -13,6 +13,8 @@ import voluptuous as vol
 from homeassistant.components import dhcp, ssdp, zeroconf
 from homeassistant.config_entries import (
     SOURCE_IGNORE,
+    SOURCE_REAUTH,
+    SOURCE_RECONFIGURE,
     ConfigEntry,
     ConfigFlow,
     ConfigFlowResult,
@@ -87,27 +89,30 @@ class AxisFlowHandler(ConfigFlow, domain=AXIS_DOMAIN):
 
             else:
                 serial = api.vapix.serial_number
-                await self.async_set_unique_id(format_mac(serial))
-
-                self._abort_if_unique_id_configured(
-                    updates={
-                        CONF_PROTOCOL: user_input[CONF_PROTOCOL],
-                        CONF_HOST: user_input[CONF_HOST],
-                        CONF_PORT: user_input[CONF_PORT],
-                        CONF_USERNAME: user_input[CONF_USERNAME],
-                        CONF_PASSWORD: user_input[CONF_PASSWORD],
-                    }
-                )
-
-                self.config = {
+                config = {
                     CONF_PROTOCOL: user_input[CONF_PROTOCOL],
                     CONF_HOST: user_input[CONF_HOST],
                     CONF_PORT: user_input[CONF_PORT],
                     CONF_USERNAME: user_input[CONF_USERNAME],
                     CONF_PASSWORD: user_input[CONF_PASSWORD],
-                    CONF_MODEL: api.vapix.product_number,
                 }
 
+                await self.async_set_unique_id(format_mac(serial))
+
+                if self.source == SOURCE_REAUTH:
+                    self._abort_if_unique_id_mismatch()
+                    return self.async_update_reload_and_abort(
+                        self._get_reauth_entry(), data_updates=config
+                    )
+                if self.source == SOURCE_RECONFIGURE:
+                    self._abort_if_unique_id_mismatch()
+                    return self.async_update_reload_and_abort(
+                        self._get_reconfigure_entry(), data_updates=config
+                    )
+                self._abort_if_unique_id_configured()
+
+                self.config = config | {CONF_MODEL: api.vapix.product_number}
+
                 return await self._create_entry(serial)
 
         data = self.discovery_schema or {
@@ -152,8 +157,9 @@ class AxisFlowHandler(ConfigFlow, domain=AXIS_DOMAIN):
         self, user_input: dict[str, Any] | None = None
     ) -> ConfigFlowResult:
         """Trigger a reconfiguration flow."""
-        entry = self._get_reconfigure_entry()
-        return await self._redo_configuration(entry.data, keep_password=True)
+        return await self._redo_configuration(
+            self._get_reconfigure_entry().data, keep_password=True
+        )
 
     async def async_step_reauth(
         self, entry_data: Mapping[str, Any]
diff --git a/homeassistant/components/axis/strings.json b/homeassistant/components/axis/strings.json
index 9534989305d..da1963deacd 100644
--- a/homeassistant/components/axis/strings.json
+++ b/homeassistant/components/axis/strings.json
@@ -26,7 +26,10 @@
     "abort": {
       "already_configured": "[%key:common::config_flow::abort::already_configured_device%]",
       "link_local_address": "Link local addresses are not supported",
-      "not_axis_device": "Discovered device not an Axis device"
+      "not_axis_device": "Discovered device not an Axis device",
+      "reauth_successful": "[%key:common::config_flow::abort::reauth_successful%]",
+      "reconfigure_successful": "[%key:common::config_flow::abort::reconfigure_successful%]",
+      "unique_id_mismatch": "The serial number of the device does not match the previous serial number"
     }
   },
   "options": {
diff --git a/tests/components/axis/test_config_flow.py b/tests/components/axis/test_config_flow.py
index c8ffc46ca3f..52dd9c2f8ad 100644
--- a/tests/components/axis/test_config_flow.py
+++ b/tests/components/axis/test_config_flow.py
@@ -75,7 +75,7 @@ async def test_flow_manual_configuration(hass: HomeAssistant) -> None:
     }
 
 
-async def test_manual_configuration_update_configuration(
+async def test_manual_configuration_duplicate_fails(
     hass: HomeAssistant,
     config_entry_setup: MockConfigEntry,
     mock_requests: Callable[[str], None],
@@ -105,7 +105,7 @@ async def test_manual_configuration_update_configuration(
 
     assert result["type"] is FlowResultType.ABORT
     assert result["reason"] == "already_configured"
-    assert config_entry_setup.data[CONF_HOST] == "2.3.4.5"
+    assert config_entry_setup.data[CONF_HOST] == "1.2.3.4"
 
 
 @pytest.mark.parametrize(
@@ -221,7 +221,7 @@ async def test_reauth_flow_update_configuration(
     await hass.async_block_till_done()
 
     assert result["type"] is FlowResultType.ABORT
-    assert result["reason"] == "already_configured"
+    assert result["reason"] == "reauth_successful"
     assert config_entry_setup.data[CONF_PROTOCOL] == "https"
     assert config_entry_setup.data[CONF_HOST] == "2.3.4.5"
     assert config_entry_setup.data[CONF_PORT] == 443
@@ -255,7 +255,7 @@ async def test_reconfiguration_flow_update_configuration(
     await hass.async_block_till_done()
 
     assert result["type"] is FlowResultType.ABORT
-    assert result["reason"] == "already_configured"
+    assert result["reason"] == "reconfigure_successful"
     assert config_entry_setup.data[CONF_PROTOCOL] == "http"
     assert config_entry_setup.data[CONF_HOST] == "2.3.4.5"
     assert config_entry_setup.data[CONF_PORT] == 80