diff --git a/homeassistant/components/unifiprotect/select.py b/homeassistant/components/unifiprotect/select.py
index fd85a77accf..7bc54aa7afe 100644
--- a/homeassistant/components/unifiprotect/select.py
+++ b/homeassistant/components/unifiprotect/select.py
@@ -135,7 +135,7 @@ def _get_doorbell_options(api: ProtectApiClient) -> list[dict[str, Any]]:
     for item in messages:
         msg_type = item.type.value
         if item.type == DoorbellMessageType.CUSTOM_MESSAGE:
-            msg_type = f"{DoorbellMessageType.CUSTOM_MESSAGE}:{item.text}"
+            msg_type = f"{DoorbellMessageType.CUSTOM_MESSAGE.value}:{item.text}"
 
         built_messages.append({"id": msg_type, "name": item.text})