diff --git a/script/hassfest/quality_scale.py b/script/hassfest/quality_scale.py
index 1a665df19f5..08d37a7c234 100644
--- a/script/hassfest/quality_scale.py
+++ b/script/hassfest/quality_scale.py
@@ -17,6 +17,7 @@ from .quality_scale_validation import (
     config_entry_unloading,
     config_flow,
     diagnostics,
+    has_entity_name,
     reauthentication_flow,
     reconfiguration_flow,
     strict_typing,
@@ -49,7 +50,7 @@ ALL_RULES = [
     Rule("docs-removal-instructions", ScaledQualityScaleTiers.BRONZE),
     Rule("entity-event-setup", ScaledQualityScaleTiers.BRONZE),
     Rule("entity-unique-id", ScaledQualityScaleTiers.BRONZE),
-    Rule("has-entity-name", ScaledQualityScaleTiers.BRONZE),
+    Rule("has-entity-name", ScaledQualityScaleTiers.BRONZE, has_entity_name),
     Rule("runtime-data", ScaledQualityScaleTiers.BRONZE),
     Rule("test-before-configure", ScaledQualityScaleTiers.BRONZE),
     Rule("test-before-setup", ScaledQualityScaleTiers.BRONZE),
@@ -1069,7 +1070,6 @@ INTEGRATIONS_WITHOUT_QUALITY_SCALE_FILE = [
     "totalconnect",
     "touchline",
     "touchline_sl",
-    "tplink",
     "tplink_lte",
     "tplink_omada",
     "traccar",
diff --git a/script/hassfest/quality_scale_validation/has_entity_name.py b/script/hassfest/quality_scale_validation/has_entity_name.py
new file mode 100644
index 00000000000..bcb2825f95d
--- /dev/null
+++ b/script/hassfest/quality_scale_validation/has_entity_name.py
@@ -0,0 +1,180 @@
+"""Enforce that the integration sets has_entity_name=True on entities.
+
+https://developers.home-assistant.io/docs/core/integration-quality-scale/rules/has-entity-name
+"""
+
+import ast
+from dataclasses import dataclass
+
+import pytest
+
+from script.hassfest.model import Integration
+
+
+@dataclass
+class ClassInfo:
+    """Class info container."""
+
+    name: str
+    found: bool
+    bases: list["ClassInfo"]
+
+
+class ClassVarVisitor(ast.NodeVisitor):
+    """Visitor to report classes that do not define given classvar in their hierarchy."""
+
+    def __init__(self, var):
+        """Initialize."""
+        self._wanted_classvar = var
+        self._classes = {}
+
+    def visit_ClassDef(self, node):
+        """Visit classes."""
+        if node.name in self._classes:
+            return
+
+        def _get_class_name(node):
+            if isinstance(node, ast.Name):
+                return node.id
+
+            # generics
+            if isinstance(node, ast.Subscript):
+                return node.value.id
+
+            # enums
+            if isinstance(node, ast.Attribute):
+                return node.value.id
+
+            raise Exception("unexpected node type")  # noqa: TRY002
+
+        self._classes[node.name] = ClassInfo(name=node.name, found=False, bases=[])
+        self._classes[node.name].bases = [
+            _get_class_name(parent) for parent in node.bases
+        ]
+
+        for stmt in node.body:
+            if not isinstance(stmt, ast.Assign):
+                continue
+
+            # TODO: no unpacking, but `entity_name, foobar = True, 1 unlikely wanted
+            assert len(stmt.targets) == 1
+            var = stmt.targets[0]
+
+            if var.id == self._wanted_classvar:
+                self._classes[node.name].found = stmt.value.value
+                break
+
+    def result(self) -> list[str]:
+        """Return results."""
+
+        def _is_entity_class(info):
+            # TODO: check for platform base class names to avoid false positives?
+            return info.name.endswith("Entity") or any(
+                name for name in info.bases if name.endswith("Entity")
+            )
+
+        def _has_wanted_variable_in_hierarchy(cls_name):
+            """Return True if the class or its bases assign the wanted as True."""
+            if cls_name not in self._classes:
+                return False
+
+            return self._classes[cls_name].found or any(
+                _has_wanted_variable_in_hierarchy(name)
+                for name in self._classes[cls_name].bases
+            )
+
+        entity_classes = {
+            cls: info for cls, info in self._classes.items() if _is_entity_class(info)
+        }
+
+        # We do not care about the mro for now, return results that do not have our wanted classvar anywhere
+        return [
+            cls.name
+            for cls in entity_classes.values()
+            if not _has_wanted_variable_in_hierarchy(cls.name)
+        ]
+
+
+def validate(integration: Integration) -> list[str] | None:
+    """Validate that the integration entities have has_entity_name=True."""
+
+    wanted_variable = "_attr_has_entity_name"
+    visitor = ClassVarVisitor(wanted_variable)
+
+    python_files = integration.path.glob("*.py")
+    for file in python_files:
+        module = ast.parse(file.read_text())
+        visitor.visit(module)
+
+    if res := visitor.result():
+        return [f"{cls} does not define {wanted_variable}" for cls in res]
+
+    return None
+
+
+VAR_MISSING = """\
+class FooEntity:
+    pass
+"""
+
+VAR_FALSE = """\
+class FooEntity:
+    _attr_has_entity_name = False
+"""
+
+VAR_TRUE = """\
+class FooEntity:
+    _attr_has_entity_name = True
+"""
+
+VAR_PARENT = """\
+class Parent:
+    _attr_has_entity_name = True
+class FooEntity(Parent):
+    pass
+"""
+
+VAR_DEEP = """\
+class Parent2:
+    _attr_has_entity_name = True
+class Parent1(Parent2):
+    pass
+class FooEntity(Parent1):
+    pass
+"""
+
+VAR_GENERIC = """\
+class T:
+    pass
+class FooEntity(Generic[T]):
+    _attr_has_entity_name = True
+"""
+
+VAR_GENERIC_MISSING = """\
+class T:
+    pass
+class FooEntity(Generic[T]):
+    pass
+"""
+
+
+@pytest.mark.parametrize(
+    ("data", "expected"),
+    [
+        pytest.param(VAR_MISSING, "FooEntity", id="missing"),
+        pytest.param(VAR_FALSE, "FooEntity", id="false"),
+        pytest.param(VAR_TRUE, [], id="true"),
+        pytest.param(VAR_DEEP, [], id="deep in hierarchy"),
+        pytest.param(VAR_GENERIC, [], id="inherits from generic"),
+        pytest.param(VAR_GENERIC_MISSING, "FooEntity", id="generic missing"),
+    ],
+)
+def tests(data, expected):
+    """Tests for classvarvisitor."""
+    parsed = ast.parse(data)
+    v = ClassVarVisitor("_attr_has_entity_name")
+    v.visit(parsed)
+    if isinstance(expected, list):
+        assert expected == v.result()
+    else:
+        assert expected in v.result()