diff --git a/homeassistant/components/zwave_js/__init__.py b/homeassistant/components/zwave_js/__init__.py
index 2e6ff4f0b34..c86c4ae5688 100644
--- a/homeassistant/components/zwave_js/__init__.py
+++ b/homeassistant/components/zwave_js/__init__.py
@@ -21,6 +21,7 @@ from zwave_js_server.model.notification import (
 from zwave_js_server.model.value import Value, ValueNotification
 
 from homeassistant.components.hassio import AddonError, AddonManager, AddonState
+from homeassistant.components.persistent_notification import async_create
 from homeassistant.config_entries import ConfigEntry
 from homeassistant.const import (
     ATTR_DEVICE_ID,
@@ -290,6 +291,11 @@ class DriverEvents:
             controller.on("node removed", self.controller_events.async_on_node_removed)
         )
 
+        # listen for identify events for the controller
+        self.config_entry.async_on_unload(
+            controller.on("identify", self.controller_events.async_on_identify)
+        )
+
     async def async_setup_platform(self, platform: Platform) -> None:
         """Set up platform if needed."""
         if platform not in self.platform_setup_tasks:
@@ -417,6 +423,41 @@ class ControllerEvents:
         else:
             self.remove_device(device)
 
+    @callback
+    def async_on_identify(self, event: dict) -> None:
+        """Handle identify event."""
+        # Get node device
+        node: ZwaveNode = event["node"]
+        dev_id = get_device_id(self.driver_events.driver, node)
+        device = self.dev_reg.async_get_device(identifiers={dev_id})
+        assert device
+        device_name = device.name_by_user or device.name
+        home_id = self.driver_events.driver.controller.home_id
+        # We do this because we know at this point the controller has its home ID as
+        # as it is part of the device ID
+        assert home_id
+        # In case the user has multiple networks, we should give them more information
+        # about the network for the controller being identified.
+        identifier = ""
+        if len(self.hass.config_entries.async_entries(DOMAIN)) > 1:
+            if str(home_id) != self.config_entry.title:
+                identifier = (
+                    f"`{self.config_entry.title}`, with the home ID `{home_id}`, "
+                )
+            else:
+                identifier = f"with the home ID `{home_id}` "
+        async_create(
+            self.hass,
+            (
+                f"`{device_name}` has just requested the controller for your Z-Wave "
+                f"network {identifier}to identify itself. No action is needed from "
+                "you other than to note the source of the request, and you can safely "
+                "dismiss this notification when ready."
+            ),
+            "New Z-Wave Identify Controller Request",
+            f"{DOMAIN}.identify_controller.{dev_id[1]}",
+        )
+
     @callback
     def register_node_in_dev_reg(self, node: ZwaveNode) -> dr.DeviceEntry:
         """Register node in dev reg."""
diff --git a/tests/components/zwave_js/test_init.py b/tests/components/zwave_js/test_init.py
index c421e043413..212ac9d751e 100644
--- a/tests/components/zwave_js/test_init.py
+++ b/tests/components/zwave_js/test_init.py
@@ -11,6 +11,7 @@ from zwave_js_server.model.node import Node
 from zwave_js_server.model.version import VersionInfo
 
 from homeassistant.components.hassio.handler import HassioAPIError
+from homeassistant.components.persistent_notification import async_dismiss
 from homeassistant.components.zwave_js import DOMAIN
 from homeassistant.components.zwave_js.helpers import get_device_id
 from homeassistant.config_entries import ConfigEntryDisabler, ConfigEntryState
@@ -25,7 +26,7 @@ from homeassistant.helpers import (
 
 from .common import AIR_TEMPERATURE_SENSOR, EATON_RF9640_ENTITY
 
-from tests.common import MockConfigEntry
+from tests.common import MockConfigEntry, async_get_persistent_notifications
 
 
 @pytest.fixture(name="connect_timeout")
@@ -1501,3 +1502,51 @@ async def test_disabled_entity_on_value_removed(
         }
         == new_unavailable_entities
     )
+
+
+async def test_identify_event(
+    hass: HomeAssistant, client, multisensor_6, integration
+) -> None:
+    """Test controller identify event."""
+    # One config entry scenario
+    event = Event(
+        type="identify",
+        data={
+            "source": "controller",
+            "event": "identify",
+            "nodeId": multisensor_6.node_id,
+        },
+    )
+    dev_id = get_device_id(client.driver, multisensor_6)
+    msg_id = f"{DOMAIN}.identify_controller.{dev_id[1]}"
+
+    client.driver.controller.receive_event(event)
+    notifications = async_get_persistent_notifications(hass)
+    assert len(notifications) == 1
+    assert list(notifications)[0] == msg_id
+    assert notifications[msg_id]["message"].startswith("`Multisensor 6`")
+    assert "with the home ID" not in notifications[msg_id]["message"]
+    async_dismiss(hass, msg_id)
+
+    # Add mock config entry to simulate having multiple entries
+    new_entry = MockConfigEntry(domain=DOMAIN)
+    new_entry.add_to_hass(hass)
+
+    # Test case where config entry title and home ID don't match
+    client.driver.controller.receive_event(event)
+    notifications = async_get_persistent_notifications(hass)
+    assert len(notifications) == 1
+    assert list(notifications)[0] == msg_id
+    assert (
+        "network `Mock Title`, with the home ID `3245146787`"
+        in notifications[msg_id]["message"]
+    )
+    async_dismiss(hass, msg_id)
+
+    # Test case where config entry title and home ID do match
+    hass.config_entries.async_update_entry(integration, title="3245146787")
+    client.driver.controller.receive_event(event)
+    notifications = async_get_persistent_notifications(hass)
+    assert len(notifications) == 1
+    assert list(notifications)[0] == msg_id
+    assert "network with the home ID `3245146787`" in notifications[msg_id]["message"]