diff --git a/homeassistant/components/bring/const.py b/homeassistant/components/bring/const.py
index d44b7eb9423..911c08a835d 100644
--- a/homeassistant/components/bring/const.py
+++ b/homeassistant/components/bring/const.py
@@ -9,4 +9,3 @@ ATTR_ITEM_NAME: Final = "item"
 ATTR_NOTIFICATION_TYPE: Final = "message"
 
 SERVICE_PUSH_NOTIFICATION = "send_message"
-UNIT_ITEMS = "items"
diff --git a/homeassistant/components/bring/sensor.py b/homeassistant/components/bring/sensor.py
index 746ed397e1b..eddee46f3bc 100644
--- a/homeassistant/components/bring/sensor.py
+++ b/homeassistant/components/bring/sensor.py
@@ -20,7 +20,6 @@ from homeassistant.helpers.entity_platform import AddEntitiesCallback
 from homeassistant.helpers.typing import StateType
 
 from . import BringConfigEntry
-from .const import UNIT_ITEMS
 from .coordinator import BringData, BringDataUpdateCoordinator
 from .entity import BringBaseEntity
 from .util import list_language, sum_attributes
@@ -48,19 +47,16 @@ SENSOR_DESCRIPTIONS: tuple[BringSensorEntityDescription, ...] = (
         key=BringSensor.URGENT,
         translation_key=BringSensor.URGENT,
         value_fn=lambda lst, _: sum_attributes(lst, "urgent"),
-        native_unit_of_measurement=UNIT_ITEMS,
     ),
     BringSensorEntityDescription(
         key=BringSensor.CONVENIENT,
         translation_key=BringSensor.CONVENIENT,
         value_fn=lambda lst, _: sum_attributes(lst, "convenient"),
-        native_unit_of_measurement=UNIT_ITEMS,
     ),
     BringSensorEntityDescription(
         key=BringSensor.DISCOUNTED,
         translation_key=BringSensor.DISCOUNTED,
         value_fn=lambda lst, _: sum_attributes(lst, "discounted"),
-        native_unit_of_measurement=UNIT_ITEMS,
     ),
     BringSensorEntityDescription(
         key=BringSensor.LIST_LANGUAGE,
diff --git a/homeassistant/components/bring/strings.json b/homeassistant/components/bring/strings.json
index 9a93881b5d2..defed056a3d 100644
--- a/homeassistant/components/bring/strings.json
+++ b/homeassistant/components/bring/strings.json
@@ -29,13 +29,16 @@
   "entity": {
     "sensor": {
       "urgent": {
-        "name": "Urgent"
+        "name": "Urgent",
+        "unit_of_measurement": "items"
       },
       "convenient": {
-        "name": "On occasion"
+        "name": "On occasion",
+        "unit_of_measurement": "items"
       },
       "discounted": {
-        "name": "Discount only"
+        "name": "Discount only",
+        "unit_of_measurement": "items"
       },
       "list_language": {
         "name": "Region & language",