diff --git a/homeassistant/components/deconz/config_flow.py b/homeassistant/components/deconz/config_flow.py
index af37ee96878..28205a7382d 100644
--- a/homeassistant/components/deconz/config_flow.py
+++ b/homeassistant/components/deconz/config_flow.py
@@ -215,12 +215,6 @@ class DeconzFlowHandler(ConfigFlow, domain=DOMAIN):
 
     async def async_step_ssdp(self, discovery_info: ssdp.SsdpServiceInfo) -> FlowResult:
         """Handle a discovered deCONZ bridge."""
-        if (
-            discovery_info.upnp.get(ssdp.ATTR_UPNP_MANUFACTURER_URL)
-            != DECONZ_MANUFACTURERURL
-        ):
-            return self.async_abort(reason="not_deconz_bridge")
-
         LOGGER.debug("deCONZ SSDP discovery %s", pformat(discovery_info))
 
         self.bridge_id = normalize_bridge_id(discovery_info.upnp[ssdp.ATTR_UPNP_SERIAL])
diff --git a/homeassistant/components/deconz/manifest.json b/homeassistant/components/deconz/manifest.json
index dee41435779..1ce3477db70 100644
--- a/homeassistant/components/deconz/manifest.json
+++ b/homeassistant/components/deconz/manifest.json
@@ -6,7 +6,8 @@
   "requirements": ["pydeconz==91"],
   "ssdp": [
     {
-      "manufacturer": "Royal Philips Electronics"
+      "manufacturer": "Royal Philips Electronics",
+      "manufacturerURL": "http://www.dresden-elektronik.de"
     }
   ],
   "codeowners": ["@Kane610"],
diff --git a/homeassistant/components/deconz/strings.json b/homeassistant/components/deconz/strings.json
index 4098951d714..55bb86d03f6 100644
--- a/homeassistant/components/deconz/strings.json
+++ b/homeassistant/components/deconz/strings.json
@@ -31,7 +31,6 @@
       "already_in_progress": "[%key:common::config_flow::abort::already_in_progress%]",
       "no_bridges": "No deCONZ bridges discovered",
       "no_hardware_available": "No radio hardware connected to deCONZ",
-      "not_deconz_bridge": "Not a deCONZ bridge",
       "updated_instance": "Updated deCONZ instance with new host address"
     }
   },
diff --git a/homeassistant/generated/ssdp.py b/homeassistant/generated/ssdp.py
index 1c0876cd791..851d9b0fd10 100644
--- a/homeassistant/generated/ssdp.py
+++ b/homeassistant/generated/ssdp.py
@@ -24,7 +24,8 @@ SSDP = {
     ],
     "deconz": [
         {
-            "manufacturer": "Royal Philips Electronics"
+            "manufacturer": "Royal Philips Electronics",
+            "manufacturerURL": "http://www.dresden-elektronik.de"
         }
     ],
     "denonavr": [
diff --git a/tests/components/deconz/test_config_flow.py b/tests/components/deconz/test_config_flow.py
index 97b2f7ee164..1a7031a0fd6 100644
--- a/tests/components/deconz/test_config_flow.py
+++ b/tests/components/deconz/test_config_flow.py
@@ -459,22 +459,6 @@ async def test_flow_ssdp_discovery(hass, aioclient_mock):
     }
 
 
-async def test_flow_ssdp_bad_discovery(hass, aioclient_mock):
-    """Test that SSDP discovery aborts if manufacturer URL is wrong."""
-    result = await hass.config_entries.flow.async_init(
-        DECONZ_DOMAIN,
-        data=ssdp.SsdpServiceInfo(
-            ssdp_usn="mock_usn",
-            ssdp_st="mock_st",
-            upnp={ATTR_UPNP_MANUFACTURER_URL: "other"},
-        ),
-        context={"source": SOURCE_SSDP},
-    )
-
-    assert result["type"] == RESULT_TYPE_ABORT
-    assert result["reason"] == "not_deconz_bridge"
-
-
 async def test_ssdp_discovery_update_configuration(hass, aioclient_mock):
     """Test if a discovered bridge is configured but updates with new attributes."""
     config_entry = await setup_deconz_integration(hass, aioclient_mock)