diff --git a/homeassistant/helpers/temperature.py b/homeassistant/helpers/temperature.py
index 5a35f1bee13..15d38063f63 100644
--- a/homeassistant/helpers/temperature.py
+++ b/homeassistant/helpers/temperature.py
@@ -24,17 +24,14 @@ def display_temp(
         raise TypeError(f"Temperature is not a number: {temperature}")
 
     if temperature_unit != ha_unit:
-        temperature = TemperatureConverter.convert(
-            temperature, temperature_unit, ha_unit
+        temperature = TemperatureConverter.converter_factory(temperature_unit, ha_unit)(
+            temperature
         )
 
     # Round in the units appropriate
     if precision == PRECISION_HALVES:
-        temperature = round(temperature * 2) / 2.0
-    elif precision == PRECISION_TENTHS:
-        temperature = round(temperature, 1)
+        return round(temperature * 2) / 2.0
+    if precision == PRECISION_TENTHS:
+        return round(temperature, 1)
     # Integer as a fall back (PRECISION_WHOLE)
-    else:
-        temperature = round(temperature)
-
-    return temperature
+    return round(temperature)