diff --git a/homeassistant/components/onewire/sensor.py b/homeassistant/components/onewire/sensor.py
index c9030cab8ea..2dca53af1cf 100644
--- a/homeassistant/components/onewire/sensor.py
+++ b/homeassistant/components/onewire/sensor.py
@@ -233,7 +233,6 @@ DEVICE_SENSORS: dict[str, tuple[OneWireSensorEntityDescription, ...]] = {
     "1D": tuple(
         OneWireSensorEntityDescription(
             key=f"counter.{device_key}",
-            native_unit_of_measurement="count",
             read_mode=READ_MODE_INT,
             state_class=SensorStateClass.TOTAL_INCREASING,
             translation_key="counter_id",
diff --git a/tests/components/onewire/snapshots/test_sensor.ambr b/tests/components/onewire/snapshots/test_sensor.ambr
index 5ad4cf2ef4b..261b081060c 100644
--- a/tests/components/onewire/snapshots/test_sensor.ambr
+++ b/tests/components/onewire/snapshots/test_sensor.ambr
@@ -363,7 +363,7 @@
       'supported_features': 0,
       'translation_key': 'counter_id',
       'unique_id': '/1D.111111111111/counter.A',
-      'unit_of_measurement': 'count',
+      'unit_of_measurement': None,
     }),
     EntityRegistryEntrySnapshot({
       'aliases': set({
@@ -396,7 +396,7 @@
       'supported_features': 0,
       'translation_key': 'counter_id',
       'unique_id': '/1D.111111111111/counter.B',
-      'unit_of_measurement': 'count',
+      'unit_of_measurement': None,
     }),
   ])
 # ---
@@ -408,7 +408,6 @@
         'friendly_name': '1D.111111111111 Counter A',
         'raw_value': 251123.0,
         'state_class': <SensorStateClass.TOTAL_INCREASING: 'total_increasing'>,
-        'unit_of_measurement': 'count',
       }),
       'context': <ANY>,
       'entity_id': 'sensor.1d_111111111111_counter_a',
@@ -423,7 +422,6 @@
         'friendly_name': '1D.111111111111 Counter B',
         'raw_value': 248125.0,
         'state_class': <SensorStateClass.TOTAL_INCREASING: 'total_increasing'>,
-        'unit_of_measurement': 'count',
       }),
       'context': <ANY>,
       'entity_id': 'sensor.1d_111111111111_counter_b',
@@ -531,7 +529,7 @@
       'supported_features': 0,
       'translation_key': 'counter_id',
       'unique_id': '/1D.111111111111/counter.A',
-      'unit_of_measurement': 'count',
+      'unit_of_measurement': None,
     }),
     EntityRegistryEntrySnapshot({
       'aliases': set({
@@ -564,7 +562,7 @@
       'supported_features': 0,
       'translation_key': 'counter_id',
       'unique_id': '/1D.111111111111/counter.B',
-      'unit_of_measurement': 'count',
+      'unit_of_measurement': None,
     }),
   ])
 # ---
@@ -576,7 +574,6 @@
         'friendly_name': '1D.111111111111 Counter A',
         'raw_value': 251123.0,
         'state_class': <SensorStateClass.TOTAL_INCREASING: 'total_increasing'>,
-        'unit_of_measurement': 'count',
       }),
       'context': <ANY>,
       'entity_id': 'sensor.1d_111111111111_counter_a',
@@ -591,7 +588,6 @@
         'friendly_name': '1D.111111111111 Counter B',
         'raw_value': 248125.0,
         'state_class': <SensorStateClass.TOTAL_INCREASING: 'total_increasing'>,
-        'unit_of_measurement': 'count',
       }),
       'context': <ANY>,
       'entity_id': 'sensor.1d_111111111111_counter_b',