diff --git a/homeassistant/components/fritzbox/config_flow.py b/homeassistant/components/fritzbox/config_flow.py
index 6f4befab8ff..ee1b3aff241 100644
--- a/homeassistant/components/fritzbox/config_flow.py
+++ b/homeassistant/components/fritzbox/config_flow.py
@@ -31,8 +31,8 @@ DATA_SCHEMA_CONFIRM = vol.Schema(
     }
 )
 
-RESULT_AUTH_FAILED = "auth_failed"
-RESULT_NOT_FOUND = "not_found"
+RESULT_INVALID_AUTH = "invalid_auth"
+RESULT_NO_DEVICES_FOUND = "no_devices_found"
 RESULT_NOT_SUPPORTED = "not_supported"
 RESULT_SUCCESS = "success"
 
@@ -73,11 +73,11 @@ class FritzboxConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
             fritzbox.logout()
             return RESULT_SUCCESS
         except LoginError:
-            return RESULT_AUTH_FAILED
+            return RESULT_INVALID_AUTH
         except HTTPError:
             return RESULT_NOT_SUPPORTED
         except OSError:
-            return RESULT_NOT_FOUND
+            return RESULT_NO_DEVICES_FOUND
 
     async def async_step_import(self, user_input=None):
         """Handle configuration by yaml file."""
@@ -102,7 +102,7 @@ class FritzboxConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
 
             if result == RESULT_SUCCESS:
                 return self._get_entry()
-            if result != RESULT_AUTH_FAILED:
+            if result != RESULT_INVALID_AUTH:
                 return self.async_abort(reason=result)
             errors["base"] = result
 
@@ -150,7 +150,7 @@ class FritzboxConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
 
             if result == RESULT_SUCCESS:
                 return self._get_entry()
-            if result != RESULT_AUTH_FAILED:
+            if result != RESULT_INVALID_AUTH:
                 return self.async_abort(reason=result)
             errors["base"] = result
 
diff --git a/homeassistant/components/fritzbox/strings.json b/homeassistant/components/fritzbox/strings.json
index 5a537b33e7b..141348583f4 100644
--- a/homeassistant/components/fritzbox/strings.json
+++ b/homeassistant/components/fritzbox/strings.json
@@ -20,12 +20,12 @@
     },
     "abort": {
       "already_in_progress": "[%key:common::config_flow::abort::already_in_progress%]",
-      "already_configured": "This AVM FRITZ!Box is already configured.",
-      "not_found": "No supported AVM FRITZ!Box found on the network.",
+      "already_configured": "[%key:common::config_flow::abort::already_configured_device%]",
+      "no_devices_found": "[%key:common::config_flow::abort::no_devices_found%]",
       "not_supported": "Connected to AVM FRITZ!Box but it's unable to control Smart Home devices."
     },
     "error": {
-      "auth_failed": "Username and/or password are incorrect."
+      "invalid_auth": "[%key:common::config_flow::error::invalid_auth%]"
     }
   }
 }
diff --git a/tests/components/fritzbox/test_config_flow.py b/tests/components/fritzbox/test_config_flow.py
index 35b41d52118..41396735441 100644
--- a/tests/components/fritzbox/test_config_flow.py
+++ b/tests/components/fritzbox/test_config_flow.py
@@ -61,7 +61,7 @@ async def test_user_auth_failed(hass: HomeAssistantType, fritz: Mock):
     )
     assert result["type"] == "form"
     assert result["step_id"] == "user"
-    assert result["errors"]["base"] == "auth_failed"
+    assert result["errors"]["base"] == "invalid_auth"
 
 
 async def test_user_not_successful(hass: HomeAssistantType, fritz: Mock):
@@ -72,7 +72,7 @@ async def test_user_not_successful(hass: HomeAssistantType, fritz: Mock):
         DOMAIN, context={"source": "user"}, data=MOCK_USER_DATA
     )
     assert result["type"] == "abort"
-    assert result["reason"] == "not_found"
+    assert result["reason"] == "no_devices_found"
 
 
 async def test_user_already_configured(hass: HomeAssistantType, fritz: Mock):
@@ -162,7 +162,7 @@ async def test_ssdp_auth_failed(hass: HomeAssistantType, fritz: Mock):
     )
     assert result["type"] == "form"
     assert result["step_id"] == "confirm"
-    assert result["errors"]["base"] == "auth_failed"
+    assert result["errors"]["base"] == "invalid_auth"
 
 
 async def test_ssdp_not_successful(hass: HomeAssistantType, fritz: Mock):
@@ -180,7 +180,7 @@ async def test_ssdp_not_successful(hass: HomeAssistantType, fritz: Mock):
         user_input={CONF_PASSWORD: "whatever", CONF_USERNAME: "whatever"},
     )
     assert result["type"] == "abort"
-    assert result["reason"] == "not_found"
+    assert result["reason"] == "no_devices_found"
 
 
 async def test_ssdp_not_supported(hass: HomeAssistantType, fritz: Mock):