diff --git a/homeassistant/components/dlink/entity.py b/homeassistant/components/dlink/entity.py
index 33302f7fffa..bfe16abd780 100644
--- a/homeassistant/components/dlink/entity.py
+++ b/homeassistant/components/dlink/entity.py
@@ -1,7 +1,7 @@
 """Entity representing a D-Link Power Plug device."""
 from __future__ import annotations
 
-from homeassistant.config_entries import SOURCE_IMPORT, ConfigEntry
+from homeassistant.config_entries import ConfigEntry
 from homeassistant.const import ATTR_CONNECTIONS
 from homeassistant.helpers import device_registry as dr
 from homeassistant.helpers.entity import DeviceInfo, Entity, EntityDescription
@@ -14,6 +14,7 @@ class DLinkEntity(Entity):
     """Representation of a D-Link Power Plug entity."""
 
     _attr_attribution = ATTRIBUTION
+    _attr_has_entity_name = True
 
     def __init__(
         self,
@@ -24,10 +25,6 @@ class DLinkEntity(Entity):
         """Initialize a D-Link Power Plug entity."""
         self.data = data
         self.entity_description = description
-        if config_entry.source == SOURCE_IMPORT:
-            self._attr_name = config_entry.title
-        else:
-            self._attr_has_entity_name = True
         self._attr_unique_id = f"{config_entry.entry_id}_{description.key}"
         self._attr_device_info = DeviceInfo(
             identifiers={(DOMAIN, config_entry.entry_id)},
diff --git a/tests/components/dlink/conftest.py b/tests/components/dlink/conftest.py
index 31e79fe61df..5618a6645ca 100644
--- a/tests/components/dlink/conftest.py
+++ b/tests/components/dlink/conftest.py
@@ -8,7 +8,7 @@ import pytest
 
 from homeassistant.components import dhcp
 from homeassistant.components.dlink.const import CONF_USE_LEGACY_PROTOCOL, DOMAIN
-from homeassistant.const import CONF_HOST, CONF_NAME, CONF_PASSWORD, CONF_USERNAME
+from homeassistant.const import CONF_HOST, CONF_PASSWORD, CONF_USERNAME
 from homeassistant.core import HomeAssistant
 from homeassistant.helpers.device_registry import format_mac
 from homeassistant.setup import async_setup_component
@@ -28,8 +28,6 @@ CONF_DHCP_DATA = {
 
 CONF_DATA = CONF_DHCP_DATA | {CONF_HOST: HOST}
 
-CONF_IMPORT_DATA = CONF_DATA | {CONF_NAME: "Smart Plug"}
-
 CONF_DHCP_FLOW = dhcp.DhcpServiceInfo(
     ip=HOST,
     macaddress=MAC,