diff --git a/homeassistant/components/google_assistant/helpers.py b/homeassistant/components/google_assistant/helpers.py
index 48664bff395..00633422939 100644
--- a/homeassistant/components/google_assistant/helpers.py
+++ b/homeassistant/components/google_assistant/helpers.py
@@ -17,6 +17,7 @@ from homeassistant.const import (
     STATE_UNAVAILABLE,
 )
 from homeassistant.core import Context, HomeAssistant, State, callback
+from homeassistant.helpers.area_registry import AreaEntry
 from homeassistant.helpers.event import async_call_later
 from homeassistant.helpers.network import get_url
 from homeassistant.helpers.storage import Store
@@ -39,6 +40,29 @@ SYNC_DELAY = 15
 _LOGGER = logging.getLogger(__name__)
 
 
+async def _get_area(hass, entity_id) -> Optional[AreaEntry]:
+    """Calculate the area for a entity_id."""
+    dev_reg, ent_reg, area_reg = await gather(
+        hass.helpers.device_registry.async_get_registry(),
+        hass.helpers.entity_registry.async_get_registry(),
+        hass.helpers.area_registry.async_get_registry(),
+    )
+
+    entity_entry = ent_reg.async_get(entity_id)
+    if not entity_entry:
+        return None
+
+    if entity_entry.area_id:
+        area_id = entity_entry.area_id
+    else:
+        device_entry = dev_reg.devices.get(entity_entry.device_id)
+        if not (device_entry and device_entry.area_id):
+            return None
+        area_id = device_entry.area_id
+
+    return area_reg.areas.get(area_id)
+
+
 class AbstractConfig(ABC):
     """Hold the configuration for Google Assistant."""
 
@@ -450,25 +474,10 @@ class GoogleEntity:
         room = entity_config.get(CONF_ROOM_HINT)
         if room:
             device["roomHint"] = room
-            return device
-
-        dev_reg, ent_reg, area_reg = await gather(
-            self.hass.helpers.device_registry.async_get_registry(),
-            self.hass.helpers.entity_registry.async_get_registry(),
-            self.hass.helpers.area_registry.async_get_registry(),
-        )
-
-        entity_entry = ent_reg.async_get(state.entity_id)
-        if not (entity_entry and entity_entry.device_id):
-            return device
-
-        device_entry = dev_reg.devices.get(entity_entry.device_id)
-        if not (device_entry and device_entry.area_id):
-            return device
-
-        area_entry = area_reg.areas.get(device_entry.area_id)
-        if area_entry and area_entry.name:
-            device["roomHint"] = area_entry.name
+        else:
+            area = await _get_area(self.hass, state.entity_id)
+            if area and area.name:
+                device["roomHint"] = area.name
 
         return device
 
diff --git a/tests/components/google_assistant/test_smart_home.py b/tests/components/google_assistant/test_smart_home.py
index 27e62fafc73..ebe34c2aa95 100644
--- a/tests/components/google_assistant/test_smart_home.py
+++ b/tests/components/google_assistant/test_smart_home.py
@@ -152,7 +152,8 @@ async def test_sync_message(hass):
 
 
 # pylint: disable=redefined-outer-name
-async def test_sync_in_area(hass, registries):
+@pytest.mark.parametrize("area_on_device", [True, False])
+async def test_sync_in_area(area_on_device, hass, registries):
     """Test a sync message where room hint comes from area."""
     area = registries.area.async_create("Living Room")
 
@@ -160,10 +161,17 @@ async def test_sync_in_area(hass, registries):
         config_entry_id="1234",
         connections={(device_registry.CONNECTION_NETWORK_MAC, "12:34:56:AB:CD:EF")},
     )
-    registries.device.async_update_device(device.id, area_id=area.id)
+    registries.device.async_update_device(
+        device.id, area_id=area.id if area_on_device else None
+    )
 
     entity = registries.entity.async_get_or_create(
-        "light", "test", "1235", suggested_object_id="demo_light", device_id=device.id
+        "light",
+        "test",
+        "1235",
+        suggested_object_id="demo_light",
+        device_id=device.id,
+        area_id=area.id if not area_on_device else None,
     )
 
     light = DemoLight(