diff --git a/homeassistant/components/blueprint/importer.py b/homeassistant/components/blueprint/importer.py
index 4517d134e69..c231a33991a 100644
--- a/homeassistant/components/blueprint/importer.py
+++ b/homeassistant/components/blueprint/importer.py
@@ -245,14 +245,36 @@ async def fetch_blueprint_from_website_url(
     return ImportedBlueprint(suggested_filename, raw_yaml, blueprint)
 
 
+async def fetch_blueprint_from_generic_url(
+    hass: HomeAssistant, url: str
+) -> ImportedBlueprint:
+    """Get a blueprint from a generic website."""
+    session = aiohttp_client.async_get_clientsession(hass)
+
+    resp = await session.get(url, raise_for_status=True)
+    raw_yaml = await resp.text()
+    data = yaml.parse_yaml(raw_yaml)
+
+    assert isinstance(data, dict)
+    blueprint = Blueprint(data)
+
+    parsed_import_url = yarl.URL(url)
+    suggested_filename = f"{parsed_import_url.host}/{parsed_import_url.parts[-1][:-5]}"
+    return ImportedBlueprint(suggested_filename, raw_yaml, blueprint)
+
+
+FETCH_FUNCTIONS = (
+    fetch_blueprint_from_community_post,
+    fetch_blueprint_from_github_url,
+    fetch_blueprint_from_github_gist_url,
+    fetch_blueprint_from_website_url,
+    fetch_blueprint_from_generic_url,
+)
+
+
 async def fetch_blueprint_from_url(hass: HomeAssistant, url: str) -> ImportedBlueprint:
     """Get a blueprint from a url."""
-    for func in (
-        fetch_blueprint_from_community_post,
-        fetch_blueprint_from_github_url,
-        fetch_blueprint_from_github_gist_url,
-        fetch_blueprint_from_website_url,
-    ):
+    for func in FETCH_FUNCTIONS:
         with suppress(UnsupportedUrl):
             imported_bp = await func(hass, url)
             imported_bp.blueprint.update_metadata(source_url=url)
diff --git a/tests/components/blueprint/test_importer.py b/tests/components/blueprint/test_importer.py
index f135bbf23b8..94036d208ab 100644
--- a/tests/components/blueprint/test_importer.py
+++ b/tests/components/blueprint/test_importer.py
@@ -192,9 +192,28 @@ async def test_fetch_blueprint_from_website_url(
     assert imported_blueprint.blueprint.metadata["source_url"] == url
 
 
-async def test_fetch_blueprint_from_unsupported_url(hass: HomeAssistant) -> None:
-    """Test fetching blueprint from an unsupported URL."""
-    url = "https://example.com/unsupported.yaml"
+async def test_fetch_blueprint_from_generic_url(
+    hass: HomeAssistant, aioclient_mock: AiohttpClientMocker
+) -> None:
+    """Test fetching blueprint from url."""
+    aioclient_mock.get(
+        "https://example.org/path/someblueprint.yaml",
+        text=Path(
+            hass.config.path("blueprints/automation/test_event_service.yaml")
+        ).read_text(encoding="utf8"),
+    )
 
-    with pytest.raises(HomeAssistantError, match=r"^Unsupported URL$"):
-        await importer.fetch_blueprint_from_url(hass, url)
+    url = "https://example.org/path/someblueprint.yaml"
+    imported_blueprint = await importer.fetch_blueprint_from_url(hass, url)
+    assert isinstance(imported_blueprint, importer.ImportedBlueprint)
+    assert imported_blueprint.blueprint.domain == "automation"
+    assert imported_blueprint.suggested_filename == "example.org/someblueprint"
+    assert imported_blueprint.blueprint.metadata["source_url"] == url
+
+
+def test_generic_importer_last() -> None:
+    """Test that generic importer is always the last one."""
+    assert (
+        importer.FETCH_FUNCTIONS.count(importer.fetch_blueprint_from_generic_url) == 1
+    )
+    assert importer.FETCH_FUNCTIONS[-1] == importer.fetch_blueprint_from_generic_url