diff --git a/homeassistant/components/aurora/binary_sensor.py b/homeassistant/components/aurora/binary_sensor.py
index a0e09685a0f..d817ea51988 100644
--- a/homeassistant/components/aurora/binary_sensor.py
+++ b/homeassistant/components/aurora/binary_sensor.py
@@ -13,9 +13,12 @@ async def async_setup_entry(
 ) -> None:
     """Set up the binary_sensor platform."""
     coordinator = hass.data[DOMAIN][entry.entry_id][COORDINATOR]
-    name = f"{coordinator.name} Aurora Visibility Alert"
 
-    entity = AuroraSensor(coordinator=coordinator, name=name, icon="mdi:hazard-lights")
+    entity = AuroraSensor(
+        coordinator=coordinator,
+        translation_key="visibility_alert",
+        icon="mdi:hazard-lights",
+    )
 
     async_add_entries([entity])
 
diff --git a/homeassistant/components/aurora/entity.py b/homeassistant/components/aurora/entity.py
index 49afe9fb8c8..a52f523f667 100644
--- a/homeassistant/components/aurora/entity.py
+++ b/homeassistant/components/aurora/entity.py
@@ -19,14 +19,14 @@ class AuroraEntity(CoordinatorEntity[AuroraDataUpdateCoordinator]):
     def __init__(
         self,
         coordinator: AuroraDataUpdateCoordinator,
-        name: str,
+        translation_key: str,
         icon: str,
     ) -> None:
         """Initialize the Aurora Entity."""
 
         super().__init__(coordinator=coordinator)
 
-        self._attr_name = name
+        self._attr_translation_key = translation_key
         self._attr_unique_id = f"{coordinator.latitude}_{coordinator.longitude}"
         self._attr_icon = icon
 
diff --git a/homeassistant/components/aurora/sensor.py b/homeassistant/components/aurora/sensor.py
index a5436e1e219..f44cc23f832 100644
--- a/homeassistant/components/aurora/sensor.py
+++ b/homeassistant/components/aurora/sensor.py
@@ -17,7 +17,7 @@ async def async_setup_entry(
 
     entity = AuroraSensor(
         coordinator=coordinator,
-        name=f"{coordinator.name} Aurora Visibility %",
+        translation_key="visibility",
         icon="mdi:gauge",
     )
 
diff --git a/homeassistant/components/aurora/strings.json b/homeassistant/components/aurora/strings.json
index 9beb9c7906d..09ec86bdf4d 100644
--- a/homeassistant/components/aurora/strings.json
+++ b/homeassistant/components/aurora/strings.json
@@ -25,5 +25,17 @@
         }
       }
     }
+  },
+  "entity": {
+    "binary_sensor": {
+      "visibility_alert": {
+        "name": "Visibility alert"
+      }
+    },
+    "sensor": {
+      "visibility": {
+        "name": "Visibility"
+      }
+    }
   }
 }