diff --git a/homeassistant/components/button/__init__.py b/homeassistant/components/button/__init__.py
index 44fa72c1a67..5dd827053a2 100644
--- a/homeassistant/components/button/__init__.py
+++ b/homeassistant/components/button/__init__.py
@@ -35,6 +35,7 @@ _LOGGER = logging.getLogger(__name__)
 class ButtonDeviceClass(StrEnum):
     """Device class for buttons."""
 
+    IDENTIFY = "identify"
     RESTART = "restart"
     UPDATE = "update"
 
diff --git a/homeassistant/components/button/strings.json b/homeassistant/components/button/strings.json
index efad77f5c6d..006959d1b4c 100644
--- a/homeassistant/components/button/strings.json
+++ b/homeassistant/components/button/strings.json
@@ -12,6 +12,9 @@
     "_": {
       "name": "[%key:component::button::title%]"
     },
+    "identify": {
+      "name": "Identify"
+    },
     "restart": {
       "name": "Restart"
     },