diff --git a/homeassistant/components/zha/binary_sensor.py b/homeassistant/components/zha/binary_sensor.py
index af7ce6b5bf7..dc5a5eebbaa 100644
--- a/homeassistant/components/zha/binary_sensor.py
+++ b/homeassistant/components/zha/binary_sensor.py
@@ -203,3 +203,13 @@ class AqaraPetFeederErrorDetected(BinarySensor, id_suffix="error_detected"):
     SENSOR_ATTR = "error_detected"
     _attr_device_class: BinarySensorDeviceClass = BinarySensorDeviceClass.PROBLEM
     _attr_name: str = "Error detected"
+
+
+@MULTI_MATCH(
+    channel_names="opple_cluster", models={"lumi.plug.mmeu01", "lumi.plug.maeu01"}
+)
+class XiaomiPlugConsumerConnected(BinarySensor, id_suffix="consumer_connected"):
+    """ZHA Xiaomi plug consumer connected binary sensor."""
+
+    SENSOR_ATTR = "consumer_connected"
+    _attr_name: str = "Consumer connected"
diff --git a/homeassistant/components/zha/core/channels/manufacturerspecific.py b/homeassistant/components/zha/core/channels/manufacturerspecific.py
index e6b88a6c9ad..85a478b0d4d 100644
--- a/homeassistant/components/zha/core/channels/manufacturerspecific.py
+++ b/homeassistant/components/zha/core/channels/manufacturerspecific.py
@@ -125,6 +125,7 @@ class OppleRemote(ZigbeeChannel):
         elif self.cluster.endpoint.model in ("lumi.plug.mmeu01", "lumi.plug.maeu01"):
             self.ZCL_INIT_ATTRS = {
                 "power_outage_memory": True,
+                "consumer_connected": True,
             }
         elif self.cluster.endpoint.model == "aqara.feeder.acn001":
             self.ZCL_INIT_ATTRS = {