diff --git a/homeassistant/components/llamalab_automate/notify.py b/homeassistant/components/llamalab_automate/notify.py
index b4ed9a4e628..b94ffa099be 100644
--- a/homeassistant/components/llamalab_automate/notify.py
+++ b/homeassistant/components/llamalab_automate/notify.py
@@ -51,7 +51,7 @@ class AutomateNotificationService(BaseNotificationService):
 
         # Extract params from data dict
         data = dict(kwargs.get(ATTR_DATA) or {})
-        priority = data.get(ATTR_PRIORITY, "Normal")
+        priority = data.get(ATTR_PRIORITY, "normal").lower()
 
         _LOGGER.debug(
             "Sending to: %s, %s, prio: %s", self._recipient, str(self._device), priority