diff --git a/homeassistant/components/bring/const.py b/homeassistant/components/bring/const.py
index 64a6ec67f85..911c08a835d 100644
--- a/homeassistant/components/bring/const.py
+++ b/homeassistant/components/bring/const.py
@@ -1,3 +1,11 @@
 """Constants for the Bring! integration."""
 
+from typing import Final
+
 DOMAIN = "bring"
+
+ATTR_SENDER: Final = "sender"
+ATTR_ITEM_NAME: Final = "item"
+ATTR_NOTIFICATION_TYPE: Final = "message"
+
+SERVICE_PUSH_NOTIFICATION = "send_message"
diff --git a/homeassistant/components/bring/icons.json b/homeassistant/components/bring/icons.json
index a757b20a4cc..1c6c3bdeca0 100644
--- a/homeassistant/components/bring/icons.json
+++ b/homeassistant/components/bring/icons.json
@@ -5,5 +5,8 @@
         "default": "mdi:cart"
       }
     }
+  },
+  "services": {
+    "send_message": "mdi:cellphone-message"
   }
 }
diff --git a/homeassistant/components/bring/services.yaml b/homeassistant/components/bring/services.yaml
new file mode 100644
index 00000000000..98d5c68de13
--- /dev/null
+++ b/homeassistant/components/bring/services.yaml
@@ -0,0 +1,23 @@
+send_message:
+  target:
+    entity:
+      domain: todo
+      integration: bring
+  fields:
+    message:
+      example: urgent_message
+      required: true
+      default: "going_shopping"
+      selector:
+        select:
+          translation_key: "notification_type_selector"
+          options:
+            - "going_shopping"
+            - "changed_list"
+            - "shopping_done"
+            - "urgent_message"
+    item:
+      example: Cilantro
+      required: false
+      selector:
+        text:
diff --git a/homeassistant/components/bring/strings.json b/homeassistant/components/bring/strings.json
index 6d61034bea8..e6df885cbbc 100644
--- a/homeassistant/components/bring/strings.json
+++ b/homeassistant/components/bring/strings.json
@@ -38,6 +38,42 @@
     },
     "setup_authentication_exception": {
       "message": "Authentication failed for {email}, check your email and password"
+    },
+    "notify_missing_argument_item": {
+      "message": "Failed to call service {service}. 'URGENT_MESSAGE' requires a value @ data['item']. Got None"
+    },
+    "notify_request_failed": {
+      "message": "Failed to send push notification for bring due to a connection error, try again later"
+    }
+  },
+  "services": {
+    "send_message": {
+      "name": "[%key:component::notify::services::notify::name%]",
+      "description": "Send a mobile push notification to members of a shared Bring! list.",
+      "fields": {
+        "entity_id": {
+          "name": "List",
+          "description": "Bring! list whose members (except sender) will be notified."
+        },
+        "message": {
+          "name": "Notification type",
+          "description": "Type of push notification to send to list members."
+        },
+        "item": {
+          "name": "Item (Required if message type `Breaking news` selected)",
+          "description": "Item name to include in a breaking news message e.g. `Breaking news - Please get cilantro!`"
+        }
+      }
+    }
+  },
+  "selector": {
+    "notification_type_selector": {
+      "options": {
+        "going_shopping": "I'm going shopping! - Last chance for adjustments",
+        "changed_list": "List changed - Check it out",
+        "shopping_done": "Shopping done - you can relax",
+        "urgent_message": "Breaking news - Please get `item`!"
+      }
     }
   }
 }
diff --git a/homeassistant/components/bring/todo.py b/homeassistant/components/bring/todo.py
index e631dc32951..5eabcc01553 100644
--- a/homeassistant/components/bring/todo.py
+++ b/homeassistant/components/bring/todo.py
@@ -6,7 +6,8 @@ from typing import TYPE_CHECKING
 import uuid
 
 from bring_api.exceptions import BringRequestException
-from bring_api.types import BringItem, BringItemOperation
+from bring_api.types import BringItem, BringItemOperation, BringNotificationType
+import voluptuous as vol
 
 from homeassistant.components.todo import (
     TodoItem,
@@ -16,11 +17,18 @@ from homeassistant.components.todo import (
 )
 from homeassistant.config_entries import ConfigEntry
 from homeassistant.core import HomeAssistant
-from homeassistant.exceptions import HomeAssistantError
+from homeassistant.exceptions import HomeAssistantError, ServiceValidationError
+from homeassistant.helpers import config_validation as cv, entity_platform
+from homeassistant.helpers.config_validation import make_entity_service_schema
 from homeassistant.helpers.entity_platform import AddEntitiesCallback
 from homeassistant.helpers.update_coordinator import CoordinatorEntity
 
-from .const import DOMAIN
+from .const import (
+    ATTR_ITEM_NAME,
+    ATTR_NOTIFICATION_TYPE,
+    DOMAIN,
+    SERVICE_PUSH_NOTIFICATION,
+)
 from .coordinator import BringData, BringDataUpdateCoordinator
 
 
@@ -46,6 +54,21 @@ async def async_setup_entry(
         for bring_list in coordinator.data.values()
     )
 
+    platform = entity_platform.async_get_current_platform()
+
+    platform.async_register_entity_service(
+        SERVICE_PUSH_NOTIFICATION,
+        make_entity_service_schema(
+            {
+                vol.Required(ATTR_NOTIFICATION_TYPE): vol.All(
+                    vol.Upper, cv.enum(BringNotificationType)
+                ),
+                vol.Optional(ATTR_ITEM_NAME): cv.string,
+            }
+        ),
+        "async_send_message",
+    )
+
 
 class BringTodoListEntity(
     CoordinatorEntity[BringDataUpdateCoordinator], TodoListEntity
@@ -231,3 +254,26 @@ class BringTodoListEntity(
             ) from e
 
         await self.coordinator.async_refresh()
+
+    async def async_send_message(
+        self,
+        message: BringNotificationType,
+        item: str | None = None,
+    ) -> None:
+        """Send a push notification to members of a shared bring list."""
+
+        try:
+            await self.coordinator.bring.notify(self._list_uuid, message, item or None)
+        except BringRequestException as e:
+            raise HomeAssistantError(
+                translation_domain=DOMAIN,
+                translation_key="notify_request_failed",
+            ) from e
+        except ValueError as e:
+            raise ServiceValidationError(
+                translation_domain=DOMAIN,
+                translation_key="notify_missing_argument_item",
+                translation_placeholders={
+                    "service": f"{DOMAIN}.{SERVICE_PUSH_NOTIFICATION}",
+                },
+            ) from e