diff --git a/homeassistant/components/wled/config_flow.py b/homeassistant/components/wled/config_flow.py
index ecf8ca6e1e0..a3113335fb5 100644
--- a/homeassistant/components/wled/config_flow.py
+++ b/homeassistant/components/wled/config_flow.py
@@ -36,7 +36,7 @@ class WLEDFlowHandler(ConfigFlow, domain=DOMAIN):
     ) -> Dict[str, Any]:
         """Handle zeroconf discovery."""
         if user_input is None:
-            return self.async_abort(reason="connection_error")
+            return self.async_abort(reason="cannot_connect")
 
         # Hostname is format: wled-livingroom.local.
         host = user_input["hostname"].rstrip(".")
@@ -86,8 +86,8 @@ class WLEDFlowHandler(ConfigFlow, domain=DOMAIN):
                 device = await wled.update()
             except WLEDConnectionError:
                 if source == SOURCE_ZEROCONF:
-                    return self.async_abort(reason="connection_error")
-                return self._show_setup_form({"base": "connection_error"})
+                    return self.async_abort(reason="cannot_connect")
+                return self._show_setup_form({"base": "cannot_connect"})
             user_input[CONF_MAC] = device.info.mac_address
 
         # Check if already configured
diff --git a/homeassistant/components/wled/strings.json b/homeassistant/components/wled/strings.json
index 1197517917c..f60a4bf3563 100644
--- a/homeassistant/components/wled/strings.json
+++ b/homeassistant/components/wled/strings.json
@@ -14,11 +14,11 @@
       }
     },
     "error": {
-      "connection_error": "Failed to connect to WLED device."
+      "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]"
     },
     "abort": {
-      "already_configured": "This WLED device is already configured.",
-      "connection_error": "Failed to connect to WLED device."
+      "already_configured": "[%key:common::config_flow::abort::already_configured_device%]",
+      "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]"
     }
   }
-}
\ No newline at end of file
+}
diff --git a/tests/components/wled/test_config_flow.py b/tests/components/wled/test_config_flow.py
index 7793dc2a378..aed10ca3466 100644
--- a/tests/components/wled/test_config_flow.py
+++ b/tests/components/wled/test_config_flow.py
@@ -75,7 +75,7 @@ async def test_connection_error(
         data={CONF_HOST: "example.com"},
     )
 
-    assert result["errors"] == {"base": "connection_error"}
+    assert result["errors"] == {"base": "cannot_connect"}
     assert result["step_id"] == "user"
     assert result["type"] == data_entry_flow.RESULT_TYPE_FORM
 
@@ -93,7 +93,7 @@ async def test_zeroconf_connection_error(
         data={"host": "192.168.1.123", "hostname": "example.local.", "properties": {}},
     )
 
-    assert result["reason"] == "connection_error"
+    assert result["reason"] == "cannot_connect"
     assert result["type"] == data_entry_flow.RESULT_TYPE_ABORT
 
 
@@ -114,7 +114,7 @@ async def test_zeroconf_confirm_connection_error(
         data={"host": "192.168.1.123", "hostname": "example.com.", "properties": {}},
     )
 
-    assert result["reason"] == "connection_error"
+    assert result["reason"] == "cannot_connect"
     assert result["type"] == data_entry_flow.RESULT_TYPE_ABORT
 
 
@@ -127,7 +127,7 @@ async def test_zeroconf_no_data(
     flow.hass = hass
     result = await flow.async_step_zeroconf()
 
-    assert result["reason"] == "connection_error"
+    assert result["reason"] == "cannot_connect"
     assert result["type"] == data_entry_flow.RESULT_TYPE_ABORT